Kim Kardashian, 44, is nearly unrecognizable with red hair and micro-freckles for announcement

Kim Kardashian was almost unrecognizable in new images shared to Instagram on Friday morning.

The 44-year-old reality TV vixen was seen with a red tint to her hair, while in close-up photos she also sported a deep tan, light brown eyebrows and micro-freckles across her nose.

Along with the striking images, the American Horror Story actress announced that she was releasing a new makeup product under her SKKN brand.

It is a Silk Matte lipstick that comes in 10 different, slightly varying nude shades.

The product costs $29 and is part of a slow rollout of her new makeup brand SKKN, years after her KKW collection she worked on with Kanye West was dismantled.

Kim Kardashian was almost unrecognizable in new images shared to Instagram on Friday morning

The 44-year-old reality TV vixen was seen with a red tint to her hair, while she also sported a deep tan, light brown eyebrows and micro-freckles across her nose in close-up photos

‘Introducing silk matte lip color. A lightweight, cream-colored lipstick that transforms from a unique buttery texture to a faded, natural, silky matte finish,” the photo caption reads.

‘Releases October 29 at 9am PT. Check out a sample now on SKKNBYKIM.com. I’m wearing NUDE 03.’

Sister Khloe Kardashian and mother Kris Jenner pressed the like button.

Kim wore a black, low-cut outfit and her reddish hair stuck straight.

The brand also sells eye shadow, lip gloss and a higoighter.

“SKKN make-up is the ultimate destination for the perfect nude photos you always strive for,” it says on its website.

Kim has said that SKKN was created to “redefine beauty standards.”

“Born from my lifelong passion for beauty and inspired by the insider secrets I’ve collected over the years, I founded SKKN BY KIM to make premium skincare and makeup accessible to everyone,” said Kim.

‘My mission is to redefine beauty standards, champion inclusivity and inspire confidence through our effective product range. I can’t wait for these products to become part of your daily routine! Xo, Kim.”

Along with the striking images, the American Horror Story actress announced that she was releasing a new makeup product under her brand SKKN

It is a Silk Matte lipstick that comes in 10 different, slightly varying nude shades

The product costs $29 and is part of a slow rollout of her new makeup brand SKKN, years after dismantling her KKW collection she worked on with Kanye West.

This comes days after Kim turned 44.

On Monday, the Keeping Up With The Kardashians veteran received several birthday wishes bright and early on social media.

One of the first was from her new best friend Lauren Sanchez, who is engaged to Jeff Bezos.

The budding mogul posted a photo of her with Kim via her Insta Stories, captioning it: “Happy birthday to the woman who lights up every room she enters. I love you Kim Kardashian,” Lauren wrote, adding a red heart emoji. Kim reported the entry.

The ladies have been close for about two years and have already vacationed together on Jeff’s yacht in Europe.

In this image, small freckles could be seen across her nose

Her eyelashes seemed very long. And she had long light pink nails

Kim was also by Lauren’s side when the former TV news reporter promoted her children’s book in Los Angeles last month, while Kris and Khloe also showed up.

Tributes were also paid by Kim’s sister Khloe Kardashian and mother Kris Jenner, as well as Jonathan ‘Foodgod’ Cheban and Ivanka Trump.

At 6:15 AM PST, Lauren posted her message. Lauren played the song Birthday by Katy Perry.

The ladies both took off their shoes as they sat on an outdoor wooden bench in the candid photo.

Last month, Kim helped future Mrs. Jeff Bezos celebrate the launch of her new book The Fly That Flew To Space.

Kim wore a black feather bustier and Lauren was sultry in a tight gray dress.

Also seen at the event were Khloe, and Kim and Khloe’s mother Kris Jenner, Kathy Hilton, model Miranda Kerr and jewelry designer Jennifer Meyer.

“Congratulations @laurenwsanchez on your book, The Fly Who Flew To Space,” Khloe wrote on Instagram.

‘Inspired by her childhood struggle with dyslexia and a lifelong love of flying.

Kim had black hair on her birthday. “Birthday suit,” Kim captioned the image

She also posted a photo of her birthday cake, which was brown with white icing and formed an October calendar with her birthday, the 21st, circled

Jonathan “Foodgod” Cheban posted a flashback photo with Kim as he said, “Happy birthday to the most beautiful girl in the world,” while adding a red heart emoji.

Ivanka Trump also shared a message, saying Kim has an “incredible mind” and “big heart.”

Kim also posted about herself. She wore an unusual leotard and dress combination and added a diamond cross necklace.

“Birthday suit,” Kim captioned the image. The song she used was Bad Chem by Sabrina Carpenter.

She also posted a photo of her birthday cake, which was brown with white frosting and formed an October calendar with her birthday, the 21st, circled.

Kim’s mother Kris Jenner also shared a loving post for her daughter.

‘Congratulations to my beautiful Kimberly!!!’ the caption began.

“You truly are such a light to everyone you meet.

‘Your strength and determination are unparalleled and the way you constantly fight for those who need your help and always give your energy and love to everyone around you.

‘I’m so proud of you every day. You are the most wonderful mother, daughter, sister, aunt and friend.

“You are such a big part of my heart, and I cherish every precious memory we have ever made. You bring me so much happiness and joy and I love you beyond measure, my beautiful daughter. I love you mommy @kimkardashian.”

Jonathan “Foodgod” Cheban posted a flashback photo with Kim as he said, “Happy birthday to the most beautiful girl in the world,” while adding a red heart emoji

Khloe hit the like button.

Kris shared a dozen photos of Kim, some from her childhood and many more recently.

The Khloe followed the tribute trend.

“To one of the most spectacular and extraordinary people I know, Happy Birthday!! To the queen of manifestation. The ultimate unicorn of all unicorns. To my Bestie sister I shout out, Happy Birthday,” Tristan Thompson’s ex said.

‘Every year you have become stronger, but also softer, wiser, braver and more assertive in your beliefs. You have managed to become kinder and more understanding every year. You always hear how people get grumpier as they get older. You hear how people get stuck in their lives, but you have become more self-confident, more loving and more patient people.’

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