Kid Rock drinks Bud Light at Nashville concert four months after leading Anheuser-Busch boycott over Dylan Mulvaney campaign
Kid Rock drinks Bud Light at a concert in Nashville, four months after leading Anheuser-Busch to boycott Dylan Mulvaney’s campaign
- Rock vowed war against Bud Light in April when he shot up beer cans for a video
- He led a boycott that ultimately slashed Anheuser-Busch’s revenues by $40 billion
- On Thursday, he happily drank from a Bud Light at the Colt Ford show in Nashville
The bad taste left by Bud Light’s collaboration with Dylan Mulvaney seems to have worn off for Kid Rock, who drank from a can of the stuff at a concert in Nashville on Thursday, four months after leading a voracious boycott against the beer brand.
The singer was spotted during Colt Ford’s performance, setting his Bud Light on a balcony rail while taking in the show. He was joined by friends who also seemed to enjoy their own cans.
It’s a far cry from the furious, bullet-spitting protest he staged in April when Rock declared on Instagram, just after the brand’s collaboration with Mulvaney, “F**k Bud Light! F**k Anheuser-Busch!’
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Hit the spot? Kid Rock with a Bud Light on July 17, four months after leading an angry boycott against the beer brand
The singer was spotted during the Colt Ford performance, setting his Bud Light on a balcony rail as he took in the show
The singer didn’t care when he taped the show on Thursday night
April: An angry Kid Rock fires bullets into a box of Bud Light during an act of war on Anheuser-Busch
Trans activist Dylan Mulvaney teamed up with the beer brand in April
He sent his message in an Instagram video showing how he shot a case of beer with a semi-automatic rifle.
His fans jumped on it, as did others outraged by the choice of beer to partner with a transgender activist like Mulvaney.
The scandal cost the company $40 billion, led to corporate layoffs and stripped it of its long-held title of America’s favorite beer.
Rock has yet to respond to his turnaround.
Since the April fiasco, Anheuser-Busch has tried to cling to its reputation as an all-American company without moving away from the LGBTQ groups it has long supported.
The brand has neither apologized nor bet on the campaign, with CEO Brendan Whitworth attempting diplomacy in the few interviews he has agreed to since the fallout began.
Anheuser-Busch’s profits plummeted after the first scandal. In total, the company is down $40 billion
It also managed to annoy Mulvaney, who was celebrating “100 days of girlhood” when the scandal began, by not reaching out when the wheels came loose.
She filmed an Instagram video complaining about the brand.
Marketing manager Alissa Heinerschneid was largely blamed for the ill-fated social media campaign, which saw Mulvaney receive a special, one-time can of beer with her face on it.
Heinerschneid was sent on leave after the scandal.
Many Americans saw the partnership with Mulvaney as the last straw in companies inserting politics into consumerism.
After the Bud Light ad, Target was besieged for its enthusiasm for Pride month, in which stores pushed LGBTQ displays to the front of displays and marketed items such as “pleat-friendly swimsuits.”
Marketing manager Alissa Heinerschneid was largely blamed for the ill-fated social media campaign, which saw Mulvaney receive a special, one-off beer can with her face on it