Kia EV9, Toyota Prius and Ford Super Duty Pickup Win 2024 North American SUV, Car and Truck Awards

The Kia EV9 large electric SUV won the 2024 North American Utility of the Year award, while the Toyota Prius hybrid took home the top car award and Ford's Super Duty pickup won the truck award

PONTIAC, MI — The Kia EV9 large electric SUV won the 2024 North American Utility of the Year award, while the Toyota Prius hybrid took home the top automotive award and Ford's Super Duty pickup won the truck award.

The awards, announced Thursday at an Automotive Press Association meeting in Detroit, are often used in advertisements by automakers. About 50 automotive journalists from the US and Canada tested and rated the vehicles based on how well they set new standards for their segment of the automotive market.

All of this year's SUV finalists have electric versions, including the electrified GV70 small SUV from Genesis, Hyundai's luxury brand, and the Hyundai Kona and Kona EV.

In addition to the Prius and its plug-in version called the Prius Prime, car finalists included Hyundai's Ioniq 6 EV and the redesigned Honda Accord midsize sedan.

Truck finalists included General Motors' redesigned Chevrolet Colorado midsize pickup and the Chevy Silverado EV pickup.

The winners were chosen from an initial list of 52 eligible cars, trucks and SUVs and narrowed to 25 in September. The finalists were announced in November.

More than half of the finalists were electric vehicles, demonstrating the impact the new technology is having on the US automotive market.