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Aussie entrepreneur left heartbroken after Khloe Kardashian does not tag her kids activewear brand as reality star’s daughter True wears popular label in Instagram post
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An Australian kids fashion entrepreneur has missed out on a plug from Khloe Kardashian which could have earnt her millions.
Back in June, the 37-year-old sister of Kim Kardashian, who boasts 268 million followers, shared photos of her daughter True wearing activewear from Sydney-based brand Sunny.
Sunny’s founder Ally Mahoney says when the Instagram story was posted Kardashian did not tag her brand.
An Australian kids fashion entrepreneur has missed out on a plug from Khloe Kardashian that could have earnt her millions
Kardashian shared three photos and a video of her four-year-daughter True wearing a Sunny Sunrise crop top and matching leggings.
Mahoney told The Daily Telegraph she had sent the outfit to Kardashian with a note and some Caramello Koalas chocolates in a parcel addressed to her mother Kris Jenner’s office in Los Angeles.
True then wore the outfit during an outing with her mother and her five-year-old cousin Dream, during which they shared ice cream and visited the Los Angeles County Fire Department.
The Keeping Up with the Kardashian’s star posted a video of True and Dream dancing with firemen in her story.
The 37-year-old sister of Kim Kardashian, who boasts 268million followers, shared photos of her daughter True modelling activewear from Sydney-based brand Sunny. Sunny’s founder Ally Mahoney says when the Instagram story was posted in June, Kardashian failed to tag her brand
True’s matching pink Sunny outfit was also featured in a photo where she is posing in front of a fire truck.
‘Talk about cuteness!!!,’ Kardashian wrote in her post.
‘It has been a tradition for the girls to take the brave and marvelous firefighters ice cream a few times a year. They love to meet the firefighters and tour the fire station.’
Mahoney, who founded Sunny in 2020 to produce activewear for kids aged 8-11, says the exposure was ‘great’ for her brand, but it has not translated into dollars.
‘They’re billionaires. They all have their own businesses. You think they’d be a bit more supportive of women-owned brands,’ she said.
Usually a plug on Khloe’s Instagram costs AU $1.85million according to Hopper IQ, marketers for the platform.
Last year Aussie brand Mermade Hair received an endorsement from Kardashian that sent the hair waving product flying off the shelves.
Business owner Tara Simich called it ‘the biggest 24 hours of sales in Mermade history’.
The socialite made ‘close to’ a million dollars for her post.
Mahoney told The Daily Telegraph she had sent the outfit to Kardashian with a note and some Caramello Koalas chocolates in a parcel to Khloe’s mother Kris Jenner’s business address