Khloe Kardashian, 38, and Emma Grede, 41, are killing it with their brand of Good American denim.
They built their inclusive clothing business from the ground up and sold $200 million worth of denim last year.
Now the entrepreneurs and honored with the cover story for the May / June issue of Entrepreneurs magazine.
The women are all business in the cover photo with the Keeping Up With the Kardashians alum in a chocolate brown shirtless suit and her long blonde hair falling over her torso.
Emma wears a black skirt suit while standing next to her business partner.
Cover girls: Khloe Kardashian, 38, and Emma Grede, 41, are killing it with their brand of Good American denim
Khloe wrote on Instagram, “What I’m most proud of about @goodamerican is our commitment to empowering our customers.
“When @emmagrede and I founded our brand seven years ago, our mission was to give all women a place to be seen, heard, represented and cared for in the fashion world.”
And she added that it was never just about the clothes, but about creating positive change in women’s lives.
“Good American is driven by our customers every step of the way from product idea to our campaigns and I am so grateful to all of you for helping us grow this incredible brand that empowers women of all sizes, shapes, ethnicities and cultural backgrounds. they not only feel accepted but also wanted.’
She said they are always listening, learning and evolving to provide products that can make women feel beautiful and empowered.
‘Every customer is part of our journey and I can’t wait to see where we go! Thanks to @entrepreneur and @elizabeth_brody for this honor. Cover feature created by @gregswalesart. Makeup and hair by @ashkholm @hairinel.’
In the magazine, the ladies get to work in more casual looks.
Khloe wore a denim blazer with jeans and a light brown corset style top and sky-high light blue pumps.
Denim Days: The women were surrounded by jeans and denim swatches in the Good American offices. The brand carries sizes from size 00 to 32 Plus
Emma wore a denim shirt with her jeans and slipped her feet into a pair of tan, open-toed heels.
In the Good American offices, the women were surrounded by jeans and denim samples. The brand carries sizes from size 00 to 32 Plus.
Their best-selling Always Fits pant is what sets Good American apart from other high-end denim lines.
They realized that a woman’s weight fluctuates. “It’s true no matter where they are on the scale,” Emma said. “I mean, I’ll go up or down six pounds depending on the time of the month —”
“Depending on the day,” Khloe joked.
Emma added, “These women have two or three different pairs of jeans in that closet.”
Always Fits: Their best-selling Always Fits pant is what sets Good American apart from other high-end denim lines
Good American’s Always Fits jeans are made from a fabric invented by the women that magically stretches and contracts to cover four sizes.
London-born Emma has been advising the Kardashian family on their various business ventures since 2016.
She first helped found Khloe’s jeans company Good American as CEO in 2016 and then launched Kim’s shapewear line SKIMS as a founding member in 2017 and then became the chief product officer of Kris’ new cleaning products company Safely in 2021.
Emma was raised by a single mother who struggled to make ends meet – but she said seeing how hard her mother worked helped her become the strong businesswoman she is today.
Genius idea: Good American’s Always Fit jeans are made from a fabric the women invented that magically stretches and contracts to cover four sizes
She said she turned to fashion magazines from a young age to “escape” her “bleak and grim” life, and she knew from an early age that she would do whatever it took to get a job in the industry .
Emma studied business at the London College of Fashion, but dropped out in 2001 after getting an internship at Gucci.
“It was the right decision for me. I learned that I got more out of a few months of work than a university,” she explained Standaard.nl.
By the time she was 26, she had founded her own talent agency. Through that agency, she was able to meet 66-year-old Kardashian matriarch Kris.
When she came up with the idea of creating an inclusive jeans brand, she pitched it to the momager – who thought it would be a perfect fit for her daughter Khloe. The youngest Kardashian sister immediately said ‘yes’ and the brand was soon born.
Good American launched in October 2016 and made $1 million in sales on its first day — reportedly the largest denim launch in apparel history.
“We are a great partnership. We really understand how to make an incredible product,” Emma gushed.
“Khloé and I come from different places and had vastly different upbringings, but what we have in common is trust. We wondered where it came from. How can you make other women feel the same way?’