Kendrick Lamar to headline this season’s Super Bowl half-time show
Kendrick Lamar will headline the Super Bowl halftime show in New Orleans during this season’s Super Bowl.
The NFL, Apple Music and Roc Nation announced Sunday that Lamar will lead halftime festivities from the Caesars Superdome on Feb. 9. The rap megastar said he’s looking forward to bringing hip-hop to the NFL championship game, where he performed as a guest artist with Dr. Dre and Snoop Dogg in 2022.
after newsletter promotion
“Rap music continues to be the most impactful genre to date,” Lamar said in a statement. “And I’m going to be here to remind the world why. They got the right one.”
Lamar has enjoyed tremendous success since his debut album good kid, mAAd city in 2012. Since then, he has won 17 Grammys and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN.
The rapper’s latest album, Mr Morale & The Big Steppers, was released in 2022. This summer, he had two major hits, Like That and Not Like Us, amid a high-profile feud with Drake.
Roc Nation founder Jay-Z called Lamar a once-in-a-generation artist and performer.
“His deep love for hip-hop and culture informs his artistic vision,” Jay-Z said. “He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music and his impact will be felt for years to come.”
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Creative direction for Lamar’s performance will be handled by pgLang.