Kendall Jenner sports jumper from Aussie brand
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Australian independent fashion label The Wolf Gang shoots into overnight success after Kendall Jenner donned their must-have sweater: ‘It’s surreal’
An independent Australian brand has gone global after Kendall Jenner gave it its seal of approval.
The American supermodel, 27, wore a $329 sweater from Adelaide clothing brand The Wolf Gang in an ad for her tequila brand 818.
The brand posted on Instagram to mark Kendall’s 27th birthday, where she wore the sweater, which the company’s co-president has described as “surreal,” according to Adelaide Nu.
American supermodel Kendall Jenner (pictured) wore a $329 sweater from Adelaide clothing brand The Wolf Gang in an ad for her tequila brand 818
While it came as a surprise to the burgeoning Aussie business, it’s not entirely coincidental, as the co-director’s partner is the director of a marketing agency that worked on an ad featuring 818.
Sam Pearce, co-director of Frame Creative advertising agency in Adelaide, is married to Vanessa Pearce, creative director of The Wolf Gang.
Frame Creative worked on an ad campaign for 818 in LA, where Kendall received a grooming kit from The Wolf Gang, including the Palermo Knit Jumper.
The brand posted on Instagram to mark Kendall’s 27th birthday, where she wore the jersey, which the company’s co-president has described as “surreal,” according to Adelaide Now. A model is depicted in the sweater
“The shoot director at 818 told Kendall to bring something cozy and they would style it, and she picked our sweater organically,” Ms Pearce told Adelaide Now.
“It’s absolutely surreal, for her it’s so special to love the piece.”
The champagne sweater, with oversized black swirls, is described by the brand as the ‘cult sweater’ that ‘goes with everything’.
Kendall’s US-based fans will soon be able to pick up pieces as it enters the US market with retail giant Anthropologie
Launched in 2016, the independent has quickly become famous in Australia and New Zealand, where it can be found in over 70 stores.
Kendall’s US-based fans will soon be able to pick up pieces as it will enter the US market with retail giant Anthropologie.
The sweater is also available on the brand’s website, along with a knitted hat in the same design.
Kendall recently celebrated her birthday in style