Kendall Jenner gave fans a look at her latest college tour this week to promote her brand 818 Tequila on Instagram.
The model, 28, visited three college towns in the United States and partied with students in a bid to raise public awareness of her spirits company.
In the video, Jenner — who recently partied with Hailey Bieber — first made her way to Tuscaloosa, Alabama, where she stopped by a local bar.
The runway maven was enthusiastically welcomed by swarms of students as she shot and poured margaritas.
Jenner then headed to Athens, Georgia, where she visited a local club and led attendees in a chant in support of the University of Georgia Bulldogs.
Kendall Jenner gave fans a look at her latest college tour this week to promote her brand 818 Tequila on Instagram
The model, 28, visited three college towns in the United States and partied with students in a bid to raise public awareness of her spirits company.
The social media powerhouse then surprised several fans by showing up at a house party with boxes of pizza and a large bottle of 818 Tequila.
The final part of the video followed Jenner as she visited Gainesville, Florida, where she poured several drinks during a trip to a local bar.
The reality TV character also featured autographed merchandise for customers.
She wrote a short message in the caption of her post to thank the students who attended her promotional events “for all the love and support.”
Jenner initially launched 818 Tequila in 2021 and since then she has appeared in numerous promotional videos and photos for her brand.
The model’s first college tour for her company took place last October, and she visited several locations across the Midwest to raise public awareness of 818 Tequila.
The entrepreneur talked about her brand during an interview with Harper’s Bazaar Australia and shared what drew her to the tequila business.
“I grew up in California and my family was always interested in tequila. “I was fascinated by the history of tequila sipping and the production that went into it,” she said.
In the video, Jenner — who recently partied with Hailey Bieber — first headed to Tuscaloosa, Alabama, where she stopped by a local bar.
The social media powerhouse then surprised some of her fans by showing up at a house party with boxes of pizza and a large bottle of 818 Tequila.
The final part of the video followed Jenner as she visited Gainesville, Florida, where she poured several drinks during a trip to a local bar.
Jenner then stated that she planned to start a spirits brand that would appeal to a younger audience.
“I wanted to create something that resonated differently, with a high level of quality that appealed to a new generation of tequila consumers,” she said.
The model also indicated that she intended 818 Tequila to set a new standard for women-owned beverage companies.
“I felt like the market was historically male-dominated. If you look at labels and marketing campaigns from other brands in recent years, there are many similarities. “I wanted to create something that could appeal to everyone,” she said.