Kate Moss dazzles in shoot for her latest Diet Coke collaboration
Kate Moss pays homage to the ’90s ICONIC Diet Coke commercials by recreating the scenes of the window-cleaning hunk in a stunning new shoot…as she returns as the drink’s creative director
Kate Moss looked sensational as she posed for a sizzling photoshoot to reveal her latest collaboration with Diet Coke.
In the campaign footage, the stunner, 49, recreated the iconic 1998 Diet Coke ad in which male model, Robert Merrill, played window cleaner in an office building where workers were left drooling at his shirtless form.
In front of the mirror image she posed in a beautiful gold dress, under which she was not wearing a bra, while in another image she posed with Diet Coke and huge necklaces.
Speaking of the collaboration, the star, who is known for her reluctance to speak publicly, said: Last year was such an incredible experience, so when we worked together on Season 2, the brand’s archives were a great place to to start…
‘The Diet Coke Breaks are classics and I wanted to give these moments a fashion twist. The campaign is aesthetically very different from the ’90s and ’00s, but the story is the same…
Stunner: Kate Moss looked sensational as she posed for a sizzling photoshoot to reveal her latest collaboration with Diet Coke
Happy days: In the campaign footage, the stunner, 49, recreated the iconic 1998 Diet Coke ad in which male model, Robert Merrill, played window cleaner in an office building where workers were left drooling at his shirtless form
“It’s all about taking a break to love what you love and pamper yourself in the moment, without taking yourself too seriously.” I’m excited to unveil the new campaign soon!’
The second ever Diet Coke ad was unveiled in 1998 and featured male model Robert, who was famous for keeping ladies on time for their 11:30 a.m. appointment as an unforgettable – topless – window cleaner.
The ladies in suits hurried to the boardroom for their 11:30 a.m. meeting so they could catch a glimpse of the shirtless, sweaty hunk on the dock outside their office—with a can of Diet Coke, of course.
‘Diet Coke by Kate Moss’ Season 2 features new high-fashion content, a highly desirable limited-edition collection, and many more exciting surprises for Diet Coke fans to discover.
Sean Kellett, Partnerships & Assets Senior Manager Europe at The Coca-Cola Company commented: “We are delighted to extend our partnership with Kate Moss as Creative Director…
“Last year we took inspiration from Kate’s unparalleled archives to celebrate our shared love of fashion. In Season 2, we gave Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink…
With Kate’s vision, we will continue to inspire fans this summer to embrace an unapologetic attitude to ‘Love What You Love.’
Golden girl: Kate looked stunning in a sizzling photo from the shoot