Kanye West launched another tirade on social media on Thursday after his new sock shoes were made fun of.
The Yeezy Pod Socks, which have been widely mocked for looking like the wearer stepped out without shoes, have just been made available for pre-order for $200.
It marks Ye’s first release independent of Adidas after the company cut ties with the rapper and fashion designer in 2022 over his anti-Semitic comments.
Hours after deleting all messages on his Instagram account, the 46-year-old rapper took to his Stories to share a screenshot of a DM he sent designer Brittany Pierone after he claimed she appeared to be mocking its new product.
Brittany, who previously worked for Nike and is the founder of design studio Proof Of Concept, had days earlier shared a photo of herself wearing the wrong size Yeezy Pod Socks, making them appear to be clownishly oversized in nature.
Kanye West launched another social media tirade on Thursday after his new sock shoes were ridiculed after being made available for pre-order for $200
Designer Brittany Pieron had shared a photo of her wearing the wrong size Yeezy Pod Socks, making them look like they were clownishly oversized in nature
The photo appeared on several Kanye fan pages, and despite Brittany revealing to a follower that there was no fit issue and that it was just “humor,” Kanye soon caught wind of the images.
Brittany previously worked for Nike and is the founder of design studio Proof Of Concept
The photo quickly appeared on several Kanye fan pages, and despite Brittany revealing to a follower that there was no fit issue and that it was just “humor,” Kanye soon caught wind of the images.
Kanye quickly messaged the designer, sharing a photo of his message with the caption, “What the fuck is wrong with you. Don’t play with me like that. What Adidas paid you to post that photo.
“I put so much work into every product and when I’m independent, this is what you want to post.”
Referring to a reporter who recently asked him if he was “checking out” his wife Bianca Censori, he added, “You’re worse than the TMZ lady.”
Giving fit advice, he continued: “Take size one. Don’t play with me like that. It’s not funny. I worked on them for a year and released them myself.’
He then launched a series of unsubstantiated claims, adding: ‘Jordan wanted to start his own brand and Nike threatened Footlocker to pull all his shoes from stores’
‘Adidas copied all my stuff and treated me like shit. Adidas is suing me for 4 billion dollars and selling my shoes without paying me and they said I misused the marketing fund when I was the marketing
“That’s why they sent me the money in the first place. You have no idea how much work. I have given everything we do.”
MailOnline has contacted Adidas for comment.
Referring to a reporter who recently asked him if he was “checking out” his wife Bianca Censori, Kanye added, “You’re worse than the TMZ lady”
Kanye offered appropriate advice and started a series of baseless claims
Bianca then responded to Kanye, explaining that her post had been reshared with a different caption, urging the rapper that she “liked” the product.
Kanye also posted a series of images featuring the Jason Voorhees hockey mask from the horror movie series Friday the 13th
Bianca then responded to Kanye, explaining that her post had been reshared with a different caption, urging the rapper that she “liked” the product.
Pleased with her response, Kanye thanked her for her support and explained, “I risked everything and we’re building everything from scratch. Your support is greatly appreciated.”
In 2022, Adidas ended a major partnership with Kanye over his statements, discontinued the rapper’s Yeezy shoe line and pushed back the CEO’s planned departure.
In a statement at the time, the company said it “does not tolerate anti-Semitism or any other form of hate speech.”
It added that his “recent comments and actions have been unacceptable, hateful and dangerous, and are inconsistent with the company’s values of diversity and inclusion, mutual respect and fairness.”
Days after Adidas parted ways with the rapper, court documents revealed that Yeezy demanded the return of $75 million that was allegedly deposited into his accounts.
Yeezy refused and after a week of litigation, Adidas dropped a federal lawsuit aimed at freezing Yeezy’s funds, announcing that they would pursue the money exclusively through private arbitration. Billboard reports.
Kanye’s shoe collaboration with Adidas recorded sales of $1.7 billion (£1.37 billion) in 2021 and is expected to cross the $2 billion (£1.61 billion) mark in 2022. That made it responsible for almost 10 percent of the company’s total revenue.
Adidas has now said it plans to sell its remaining Yeezy shares for “at least” production value.
In 2022, Adidas ended a major partnership with Kanye over his statements, discontinued the rapper’s line of Yeezy shoes and pushed back the CEO’s planned departure.