Kayne West has fired influencer YesJulz from her role at his company Yeezy, accusing her of breaching her non-disclosure agreement and fining her as much as $7.7 million for breach of contract.
The 46-year-old rapper publicly cut ties with the 34-year-old after she shared ‘unauthorized’ posts on social media – with the rapper stating on Instagram that the company had decided ‘we no longer have her involved’ in Yeezy’s new venture Vultures, of which she was part of the promotion.
In the wake of his post about YesJulz, whose real name is Julieanna Goddard, an email allegedly sent to her by Yeezy chief of staff Milo Yiannopoulos was leaked online.
The email, which included Milo’s cell phone and office number, stated that YesJulz owes Yeezy $7.7 million in fines “as a result of her non-disclosure agreement violations.”
Kayne West fired influencer YesJulz after allegedly breaching her non-disclosure agreement and has since fined her $7.7 million
The 46-year-old rapper publicly cut ties with the 34-year-old after she shared ‘illicit’ posts on social media
After trying to recruit people to join her online and being accused of running a “pyramid scheme,” Kayne took to his Instagram Story to reveal that she was no longer with Yeezy.
The alleged email began with the following text: “Dear Ms. Goddard, Please find attached a letter and a statement from your time at Yeezy.
“The fines incurred to date as a result of your NDA violations amount to $7.7 million.
“While you were a contractor, I suspended the enforcement of this debt. It’s noticeable now. Hassan from the compliance team will contact you with payment information. Please note that further violations may result in higher fines.
‘Because you are being terminated for urgent reasons, but also because you forgot to sign your contract, your cancellation takes effect immediately.’
Next to the image of the email was an image of the purported letter it refers to, which simply said: “Dear Julieanna, It is clear that you have been fired. Kind regards, Milo Yiannopoulos.”
While the exact reasons for YesJulz’s dismissal from Yeezy are not immediately clear, it is understood that the “NDA violations” referenced in the email refer to interactions she had with Yeezy fans on the Spaces platform of X.
During the session, she discussed a Yeezy Universe app, in which fans would be “generals” and be rewarded with virtual currency.
She noted that none of her ideas had been approved by Kayne.
YesJulz added, “We could all close our eyes and imagine what a Yeezy universe would be like if we were in a video game. We know we would be willing to pay to go to the shows and watch those live streams.
Following Kayne’s tweet, fan accounts have since circulated an email allegedly sent by Yeezy chief of staff Milo Yiannopoulos
Before her termination, the influencer promoted Vultures products on her Instagram
She posed in a range of products, including a tank top and a sweatshirt
“We would even be willing to pay for a meeting like this where we can think together, not only with Ye, but also with some of his most trusted collaborations.
‘How do you see it if we work together for a month or two and then maybe get a reward? Suppose Massimo from Argentina is a player in the game that created this app. And the military members and generals who go to the (Yeezy) office every day and actually do work are rewarded with a coin or a ¥ dollar.
‘Say you get 500 points and that gives you access to the music player, a mixtape with all the stuff with samples that haven’t been cleared yet. Or you get 1,000 points and then you get into your own vehicle to drive through the (virtual) desert.’
During the stream, she instructed writers to pretend they already worked for Kanye’s news platform Yews and talked about hiring.
The influencer claimed that the rapper was aware of their work. Before she was fired, she also promoted several Vultures products on her Instagram.
She posed in a range of products, including a tank top and a sweatshirt.
She added: “You see and hear everything. He knows how active you’ve been. I know sometimes it feels like you work all day, every day, and your work isn’t seen or recognized.
And while it’s unclear why the influencer was fired, the NDA violations reportedly stem from X Spaces sessions she hosted, in which she attempted to get fans to collaborate with her for free.
After her termination from Yeezy, YesJulz responded via X, formerly known as Twitter
“But let this week be a proof that everything you do is appreciated and seen 1,000 percent by myself, the team and especially Ye.”
At the end of the stream, the influencer called it “inspiring” and “beautiful.”
However, people on the internet were not convinced and quickly slammed her.
Many accused YesJulz of ‘swindling’ them and trying to run a ‘pyramid scheme’.
After her termination from Yeezy, YesJulz responded via X, formerly known as Twitter.
She said: ‘F*** an NDA. Sue me.’