Justin Bieber delights fans as he dresses as Drew House’s fluffy teddy bear mascot

Seeking attention to promote his own brand of streetwear, Justin Bieber dressed up in a fuzzy teddy bear mascot costume on Saturday.

The line, called Drew House – a reference to his middle name Drew – has been in the works for a few years now and features an oversized, skater-influenced style.

The pop superstar took advantage of some time off and went on a promotional meet and greet with fans dressed outside his new retail location.

His brand: Justin Bieber posted photos of himself dressed in a fluffy teddy bear mascot costume on Saturday to promote his label Drew House

The Yummy star seemed in good spirits as he made his way to greet fans dressed as a bear to promote his latest collection. He posted photos of the moment on his Instagram account on Friday.

Later in the day, while enjoying a bowl of Ramen, Bieber donned a yellow beanie and matching puffy yellow jacket and pulled the hood over his head.

“Drew house is a community,” according to the brand, “a place where you can be yourself and be loved, encouraged, safe and valued.”

Drew House’s style very much reflects Bieber’s personal vibe with bright colors, youthful, oversized fits and playful iconography, making the pieces great for elevating casual weekend outfits.

Meet and greet: The pop superstar went on a promotional meet and greet with fans dressed in the mascot costume outside his new retail location

Sharing Snaps: The icon shared Polaroid images of himself as his own best brand ad

Sans Costume: Later in the day, while enjoying a bowl of Ramen, Bieber donned a yellow beanie and matching puffy yellow jacket

The brand’s first pieces were hotel-style slippers and hoodies (both with the smiley face logo), which are still among the most popular pieces today.

The afternoon outing comes days after Bieber received some disappointing financial news in recent days, as a Bored Ape NFT he spent more than a million dollars on is now worth just pennies on the dollar.

According to Insiderthe low profile non-fungible token is worth just $70,000 after the crash and Chapter 11 bankruptcy filing of the cryptocurrency exchange FTX.

The style: Drew House reflects Bieber’s personal vibe with bright colors, youthful, oversized fits and playful iconography

Collateral damage: The value of Bieber’s Bored Ape (pictured) is down 95 percent following the crash of cryptocurrency exchange FTX earlier this month

Justin bought the NFT in January for a whopping $1.3 million, meaning the value has dropped by 95 percent.

The massive drop in value of Bieber’s NFT seems to be related to the collapse of FTX, which caused the value of cryptocurrency to plummet.

Many NFT owners also reportedly sold them in a panic, hoping to recoup as much of their purchase price as possible as prices continued to fall.

The award-winning star gave an emotional performance last Friday at Takeoff’s Celebration of Life memorial service in Atlanta.

Moving tribute: Justin last week performed an acoustic version of his song Ghost while singing onstage while paying tribute to the late rapper Takeoff in Atlanta

During the ceremony, Justin gave a moving, acoustic performance of his song, Ghost, on stage as the guests mourned the tragic loss.

Takeoff, Quavo and Offset were notably part of the hip-hop trio Migos.

Justin had collaborated with Migos on previous songs, including the song What You See (2021) and Looking For You (2014).

The rapper, whose real name is Kirsnick Khari Ball, tragically died after being gunned down outside a bowling alley in Houston on Nov. 1.

Emotional performance: The singer has collaborated with Migos in the past, including the 2021 song called What You See