Joe Rogan slams ‘mentally ill’ Dylan Mulvaney after trans influencer spoke out on Bud Light fiasco
Joe Rogan has once again berated transgender influencer Dylan Mulvaney on his podcast.
On a recent episode of The Joe Rogan Experience, Rogan criticized Mulvaney after she decided to speak out following her involvement with Bud Light beer.
‘The only time [capital] respects opinions is when people boycott s*** and it works like this Bud Light thing, and now people are like, ‘Don’t do that again,’ Rogan said.
Mulvaney said she felt let down by the beer company after experiencing “more bullying and transphobia than I could have ever imagined” over her partnership with the brewing giant.
Such criticism continued at Rogan as he described her as “mentally ill” and an “attention seeker.”
Joe Rogan has again criticized Dylan Mulvaney, a transgender influencer, for her involvement in the Bud Light ad campaign, after which he shut down the company
Dylan Mulvaney posted a video to Instagram last week addressing the debacle, which saw Anheuser-Busch lose $20 million in market cap since the ad for March Madness
The whole debacle started during March Madness with this Instagram campaign
Speaking to rapper-actor Ice Cube, Rogan questioned the decision-making process behind Bud Light’s partnership with Mulvaney and expressed concern about the brand’s reputation and iconic status.
Rogan attributed Bud Light’s actions to pressure to push companies to adopt environmental, social and governance (ESG) standards, suggesting the company was out of touch with ordinary consumers.
“Take a brand like Bud Light. It’s for blue-collar workers who drink and they like to watch football and drink Bud Light and then all of a sudden you’ve got a mentally ill person who’s just an attention,” Rogan said.
He also mentioned Kid Rock’s viral video of Bud Light cans being shot with an assault rifle, implying that the brand was facing major challenges.
Rogan commented on the issue during a conversation with rapper Ice Cube (pictured) during the latest episode of The Joe Rogan Podcast. Ice Cube also criticized the beer company
“Once Kid Rock shoots your cans, you’re in real trouble,” Rogan said.
Ice Cube also criticized the beer company during the podcast.
“Who controls Bud Light? That’s the question,’ Ice Cube asked.
“Why would they make such a stupid decision? Are they trying to ruin Bud Light? Are they trying to take down some of our most iconic American brands?”
In a video posted to Instagram and TikTok last Thursday, Mulvaney said she was “waiting for the brand to contact me. But they never did.’
She said she should have spoken out sooner but was scared and hoped things would get better – but it didn’t.
“For months I’ve been afraid to leave my house,” Mulvaney said. “I have been ridiculed in public. I’ve been followed and felt a loneliness I wouldn’t wish on anyone.’
Boycotts began hitting Bud Light in the wake of a limited promotional relationship it entered into with transgender influencer Dylan Mulvaney
Even eye-popping price drops haven’t been able to move the beer’s crates
Bud Light continued Pride Month programming despite rejection by members of the LGBTQ community for not adequately defending Mulvaney in the wake of the scandal
Anheuser-Busch did not directly respond to Mulvaney in a statement, but said it “remains committed to the programs and partnerships we have forged over the past several decades with organizations in a number of communities, including those in the LGBTQ+ community.”
Rogan also criticized Bud Light’s sponsorship of the Toronto Pride event, describing it as “stupid” before turning his attention to Target, a retailer that also faced boycott calls for its Pride-themed merchandise.
Rogan attributed Target’s financial losses to people’s frustration with controversial social issues being forced upon them.
‘Cause people are tired of this shit. They’re tired of social things that are controversial, shoved in your face and where you have to accept it, and people say, ‘I don’t want to accept it. I’m just here for toilet paper,” he explained.
This isn’t the first time Rogan has come out to Mulvaney.
Last month, he criticized Bud Light’s partnership with the influencer, suggesting that sending a bespoke can with her face on the side to a confused person led to a $20 billion loss for the company.
“Can you imagine just going to send a damn can to a confused person,” Rogan remarked. “You send that person a can with his face on it and your company loses $20 billion. That’s wild shit, man.”
In April, he called Mulvaney an “attention w****” while discussing Bud Light’s attempt to move away from its traditional “frat culture.”
Shortly after Mulvaney cracked open a Bud Light in an Instagram video on April 1 as part of a promotional contest for the beer brand, an outpouring of criticism and hatred erupted.
She showed off a can with her face on it that Bud Light sent her – one of the many business freebies she receives and shares with her millions of followers.
Conservative figures and others called for a boycott of Bud Light, while Mulvaney’s supporters criticized the beer brand for not doing enough to support it.
Since then, two marketing executives from parent company Anheuser-Busch InBev have taken a leave of absence and Bud Light lost its decades-long position as America’s best-selling beer.
Bud Light sales continue to decline. The numbers have gotten progressively worse since the controversy over the brand began in April
The brand’s deposed marketing chief, Alissa Heinerscheid, 39, said she planned to update the “fratty” and “out of touch” branding. VP for Mainstream Brands Daniel Blake, 34, also took voluntary leave earlier this year following the controversy
In the four weeks ending June 17, U.S. retail sales of Bud Light were down 26 percent compared to the same period a year ago, according to Bump Williams Consulting, which tracks the industry.
Sales of Modelo Especial, which recently supplanted Bud Light as the country’s top-selling beer at retail, rose 9 percent over the same period.
Modelo’s market share was 8.4 percent, while Bud Light’s was 7.1 percent.
The Human Rights Campaign, the country’s largest advocacy group for LGBTQ+ rights, also suspended the equality and inclusion benchmark for Anheuser-Busch, a subsidiary of Belgian brewer AB InBev.
“If a company hires a trans person and then doesn’t publicly assist them, in my opinion it’s worse than not hiring a trans person at all — because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said. . , without mentioning Bud Light.
In its statement, Anheuser-Busch said it prioritizes the security and privacy of its employees and partners and will focus in the future on brewing “beer for all and earning our place in moments that matter to our consumers’.
Target caused a backlash after releasing its product selection for LGBT Pride month
The women’s swimsuit collection included a label advertising the “pleat-friendly construction” and “extra crotch” coverage
Other companies, including Target and Starbucks, have recently come under fire for their efforts to appeal to the LGBTQ+ community, especially during June’s Pride celebrations, but received more outcry when they tried to back out .
The clashes come amid a furious and rapidly spreading debate over transgender rights.
At least 17 states have enacted laws restricting or banning gender-affirming care for minors, most since the beginning of this year.