Jeremy Allen White’s racy Calvin Klein ad photos prompt RNIB to write hilarious alt text to help blind people enjoy the ‘thirst trap’ too – as one user quips ‘you guys are heroes’

Unless you’ve been living under a rock, you’ve probably seen the photos from Jeremy Allen White’s Calvin Klein campaign this month.

During the racy shoot, The Bear star poses with the iconic backdrop of New York City behind her – and some fans are ‘hyperventilating’.

Now the Royal National Institute of Blind People (RNIB) has given blind and partially sighted people the chance to enjoy the ‘thirst trap’ too.

The organization created ‘alt text’ (alternative text) for two of the sexiest snaps and asked users which one is their favorite.

The post has received a lot of attention online, with one enthusiastic fan replying: ‘You guys are heroes.’

RNIB posted the two images to

“See the alt text for more and tell us: which one will you choose?”

The first image description reads: ‘A film photo of Jeremy Allen White standing in front of a red sofa on a rooftop in New York City, wearing only a pair of white Calvin Klein panties.

‘His curly hair and slim, toned physique stand out against the pale evening sky.

“He’s standing with his arms at his sides and smiling off camera.”

Meanwhile, the second reads: “A film photo of Jeremy Allen White standing behind scaffolding on a rooftop in New York City wearing only a pair of white Calvin Klein boxers.

‘His curly hair, blowing in the wind, and his toned, lean physique are illuminated by the golden hour sun.

‘He has one hand on a rung of scaffolding at shoulder height and the other on a rung above his head, as if he is about to climb.

‘There’s a look of intense concentration on his face.’

Several X users commented on the post to express their delight at the alt text.

‘This is brilliant. It’s made me realize that I’m not nearly as descriptive as I should be when writing ALT text for my company’s campaigns. (I choose #2),” one user wrote.

Another added: ‘This is representation and accessibility at its best!

“I absolutely hate it when I see alt text that is used to just make a joke or just repeats the text of the tweet.”

And someone wrote: ‘This is amazing! I love a great ALT text. And my favorite is version 2.’

From X to Instagram, most social media platforms now allow users to add alt text to describe their photos.

This allows a blind or visually impaired person to hear a summary of what is shown in the image.

Speaking to MailOnline, Helen Dutson, RNIB’s Social Media Content Manager, explained the importance of including alt text in messages.

“Big brands like Calvin Klein that don’t put alt text on their social media posts are, quite frankly, wearing pants,” she said.

‘There are more than two million people in Britain who suffer from sight loss, and many blind and partially sighted people listen to digital content with assistive technology that reads alt text aloud to make it accessible to them.

‘This means that when organizations and public figures do not describe their images, there is a large group of people who only hear the word ‘image’.

“By adding alt text, you ensure that everyone knows what you’re saying on social media and that everyone feels included and part of the conversation.”

This is not the first time the RNIB has highlighted the lack of alternative text on X.

Last year the organization called on Prime Minister Rishi Sunak to add alt text to images on his tweets.

It even posted a video to show what one of its tweets sounded like to blind and visually impaired people who use screen readers.