Jennifer Lopez announces Delola Spritz, an alcoholic drink she created

Jennifer Lopez founded Delola Spritz, she announced on Tuesday.

In an Instagram post shared on her JLo page, Ben Affleck’s wife is seen enjoying the alcoholic drink with ice in a wine glass while talking about the low-calorie drink.

‘The secret is out!!! I’m proud to share with you @DELOLA…my new collection of unique, mixology level ready sprites to enjoy. More is #OnTheJLo. Let’s live the #DelolaLife together ✨@gregswalesart,” the star – who was seen with her husband at the Air premiere last week – wrote in her caption.

The 53-year-old pin-up models a white button-up shirt and yellow-and-white buttoned skirt with gold hoop earrings. The Bronx native appears to be with friends on the coast of Italy at an outdoor bar. Lopez can also be seen in a pale yellow shirt with long silver bow earrings as she raves about her new brand.

Lola is an old nickname of Jennifer’s that reflects her “more playful, carefree side,” a press release revealed.

In a press release shared Tuesday, it was announced that Lopez has formed The House Of Delola LLC.

It’s a company she founded “to launch unique mixology-level ready-to-drink cocktails designed for elegant, effortless entertainment as part of a thoughtful lifestyle.”

Lopez stated, “I like to entertain and relax and unwind with friends, but I’ve never found a drink that’s right for me.”

“I was looking for something I could enjoy that matched the thoughtful way I live my life. When I didn’t find it, I decided to make Delola.

Lopez added that her goals were “better ingredients, better taste, fewer calories than traditional cocktails” in just one simple pour.

‘Something easy, fun, fresh and delicious. I knew when I watched others were too,” said the 2020 Super Bowl halftime performer.

“Delola gives people the freedom to enjoy – free from cutting, squeezing and mixing, free from the stress of entertainment, free to make ordinary moments extraordinary,” the Los Angeles native added.

“Each is packaged in a beautiful glass bottle and ready to serve,” said the Marry Me actress.

“Just pour over ice and enjoy,” she suggested.

Then Lopez let fans know she’s had the spritz on her mind for years: “I started this journey two years ago and I’m so excited to finally share Delola with the world,” gushed the former Fly Girl.

Jennifer began developing Delola in 2020 in collaboration with beverage industry veterans Ken Austin and Jenna Fagnan and her manager and business partner Benny Medina.

It added that Delola offers “premium-distilled, flavorful, craft cocktails that are made with natural botanicals, are gluten-free, and have fewer calories than traditional cocktails.”

The drink is sold in glass bottles. The Delola bottle is embossed with the “Delola Crest” inspired by the Bronx decal, Jennifer’s hometown, and with lions and ivy vines surrounding the labels Jennifer art directed.

Jennifer enlisted mixologist Lynnette Marrero to collaborate on these cocktails.

The first release, DELOLA SPRITZ, is available in three original cocktails: BELLA BERRY SPRITZ made with berries, hibiscus, and premium vodka; a full cocktail with notes of red berries, hibiscus and citrus.

Then there’s PALOMA ROSA SPRITZ, made with grapefruit, elderflower and premium tequila; an elevated Paloma with notes of ripe luscious grapefruit, rich elderflower and a hint of salt, according to the press release.

And L’ORANGE SPRITZ is made with orange, passion fruit and premium amaro; an ode to the Italian sprites with notes of bright, delicious fruit, perfectly balanced with the bitterness of amaro.

Delola will be sold in delis and spirits stores, restaurants and bars from April and will roll out in the spring.

The company will start in the United States and expand globally in the coming years.

Beam Suntory, a leading global spirits company, is a minority investor in Delola and has been named Delola’s global distribution partner.

One of Lopez’s favorite places to unwind is the Italian coast, where she discovered sprites, which was also shared.

“Jennifer was inspired to create her own refreshing and flavorful sprites – delicious alcohol-based cocktails, free from artificial colors and without all the sugars that traditional sprites can contain, made with natural botanicals and about as much alcohol as a glass of wine” , it says. was said in the release.