Jennifer Lopez showed off her figure in a striking ensemble as she attended the launch of her silky intimates collection for lingerie brand Intimissimi in New York on Sunday.
The On The Floor singer, 54 – who recently enjoyed a lunch date with Matt Damon and his wife Luciana Barroso – stopped by the flagship store in Midtown Manhattan to help celebrate the launch.
The latest collection is described as: ‘Elevate your everyday basics, made with a blend of luxurious, ultra-light microfibers that feel like silk,’ according to the official website.
During the festivities, Lopez put on a leggy show in a figure-hugging pink mini dress made from sparkling sequined material. A darker pink trim was seen around the neckline of the outfit.
She donned a pair of pink closed-toe pumps to match the overall color scheme of her look.
Jennifer Lopez, 54, showed off her figure in a striking ensemble as she attended the launch of her silky intimates collection for lingerie brand Intimissimi in New York on Sunday.
Her long locks were parted in the middle and flowed effortlessly down her shoulders in elegant waves.
The star opted for a pair of hoop earrings, but chose not to add any other statement jewelry.
Jennifer’s makeup was glamorous for the event and consisted of a coat of mascara on her lashes and a shimmering shadow around her eyes.
A warm blush and contour was added to enhance her cheekbones, while a glossy nude shade was worn on her lips for a finishing touch.
The Marry Me actress was spotted standing in front of a wall in the store, where several pieces from the collection hung on hangers.
Some items in the new campaign include seamless microfiber panties, which are currently $15, as well as a $59 balconette bra in ultra-light microfiber.
The collection also includes pieces in a range of neutral shades, such as Latte, Mocha, Black, Honey and Toffee.
Earlier this Monday she showed off her fantastic figure in a new campaign for the silky intimates.
During the festivities, Lopez put on a leggy show in a figure-hugging pink minidress made from sparkling sequin material. A darker pink trim could be seen around the neckline
The Marry Me actress was spotted standing in front of a wall in the store, where several pieces from the collection were hanging on hangers
Some items in the new campaign include seamless microfiber panties, currently priced at $15, as well as a $59 balconette bra in ultra-light microfiber
“It feels like silk, but is made from an incredibly durable fabric that conforms to your body like a second skin,” says Ben Affleck’s wife
“It feels like silk, but is made from an incredibly durable fabric that molds to your body like a second skin,” says Ben Affleck’s wife.
“I always look for high-quality materials and a superior comfortable fit,” the singer added. ‘Intimissimi’s New Silky Intimates is a perfect collection: classic in style and luxurious fabrics.’
‘It’s so important to feel comfortable and empowered in the pieces closest to your skin, and this collection does just that… And as always, it’s absolutely beautiful.’
“Designed in Italy and handcrafted by lingerie artists, these lightweight underwear redefine comfort and style for everyday wear,” according to a press release. The campaign is all about empowerment, the company shared.
No stranger to collaborating with the Italian lingerie company, Lopez has been a brand ambassador for two years and also teamed up with Intimissimi last fall to drop her This Is Me… Now collection.
At the time, the Star inquired Elle“What I’m really focusing on more now is what I feel good in and what I want to wear.”
“I wear these pieces to make me feel good, and I want everyone else to feel good about who they are too.”
She continued, “To love themselves for exactly who they are, because everyone is beautiful when you are confident and embrace who you are.”
“Designed in Italy and handcrafted by lingerie artists, these lightweight underwear redefine comfort and style for everyday wear,” according to a press release
No stranger to collaborating with the Italian lingerie company, Lopez has been a brand ambassador for two years and also teamed up with Intimissimi last fall to drop her This Is Me… Now collection.
When asked if she has a personal “approach” when it comes to choosing lingerie for occasions like date night with husband Ben Affleck, Jennifer explained that she doesn’t have one.
“He loves me for who I am, and the more authentic I can be to myself, the more I feel His love.”
‘I dress for my own self-confidence and for what makes me feel good and that shows when I love how I feel and what I put on my body. It’s that energy that makes people attracted to you, and not specifically the outfit,” the artist added to the outlet.
Jennifer has been enjoying her time in the Big Apple and earlier on Saturday she stepped out to attend the Broadway musical Cabaret at the Kit Kat Club.
She stunned in a form-fitting white dress that clung to her body and fell past her knees. The star paired the look with a long, white coat and a pair of sleek, tan heels.
Lopez easily carried a two-tone Hermes bag in her hand to hold a few items she needed during the overnight outing.
Late last December, it was revealed that the singer had been cast in the upcoming musical film adaptation of the 1993 Broadway musical titled Kiss Of The Spider Woman, per Variety.
The project will be written and directed by Bill Condon – who is known for his work on other films such as Dreamgirls (2006).
Late last December, it was revealed that the singer had been cast in the upcoming musical film adaptation of the 1993 Broadway musical titled Kiss Of The Spider Woman, per Variety
The singer has also been preparing for her upcoming tour, which was recently renamed due to low ticket sales and the cancellation of several dates.
Besides Jennifer, other stars cast in the film adaptation so far include Diego Luna as well as Promised Land actor Tonatiuh.
The singer has also been preparing for her upcoming tour, which was recently renamed due to low ticket sales and the cancellation of several dates.
The tour – her first nationwide tour in five years – was originally planned in support of her This Is Me…Now album, which was officially released on February 16.
Upon the release of Lopez’s ninth studio album, it landed at number 38 on the Billboard 200 chart.
Earlier this month, the tour was renamed This Is Me…Live and will focus on the star performing her biggest hits rather than focusing solely on her This Is Me…Now album, according to Variety.
While you’re talking to Entertainment tonight earlier this year, Jennifer revealed to the outlet that she felt “fulfilled” with the album and hinted that it could also possibly be her last.
Speaking to Entertainment Tonight earlier this year, Jennifer revealed to the outlet that she felt “fulfilled” with the album and hinted that it could also potentially be her last; seen in February on SNL
“We try to do things that are really special for the fans and collectibles and things like that that they can have forever and ever,” she said of the LP.
“The truth is, I don’t even know if I’ll ever make another album after this,” the artist admitted at the time.
“It’s such a quintessential Jennifer Lopez J.Lo project and I feel really accomplished, so at some point they will become real collector’s items.”
She added, “I feel like this is the end of kind of an era for me and the beginning of a new era, so I would never say never, but right now I feel like I really put my heart into this and soul into it and I ‘I’m very excited and it’s certainly taken a lot out of me.’