Jennifer Lopez, 53, shows off her abs while modeling colorful bras and panties

Jennifer Lopez appeared in a new modeling campaign that was shared early Monday morning.

The Let’s Get Loud singer, 53, posed in colorful, lacy lingerie for Italy’s luxury brand Intimissimi.

Ben Affleck’s wife showed off her impressive abs while wearing fuchsia, cobalt blue and cherry red bras and underwear for the brand’s spring look.

The Shotgun Wedding actress added a satin robe and pajama sets that fell off her body as she writhed in a house.

Her long, highlighted hair was worn down while her glam was perfectly matched with mauve shades and glossy lips.

The mother of two has been the company’s latest global ambassador since September 2022. Prior to that, Sex And The City veteran Sarah Jessica Parker posed for the company.

At home: The Let’s Get Loud singer, 53, posed in colorful lingerie for Italy’s luxury brand Intimissimi

Lopez was seen in a homey setting while modeling the new underwear.

In one scene, the Monster In Law actress was lying on the floor showing off her midriff as she was wearing a red bra and white pajama set.

He also took a look at a tattoo on his ribcage.

Next to her was a rust-colored book that was open and on the carpet.

When on a beige sofa, the Grammy winner wore a fuchsia suit; she put her arm over her head and also placed her feet on the back of the furniture in pin-up style.

Cheerful spirit: Ben Affleck’s wife showed off her impressive abs while wearing fuchsia, cobalt blue and cherry red bras and underwear for the brand

Legs up: The Shotgun Wedding actress added a satin robe and pajama sets that fell off her body as she writhed in a house

Long hair? Careful! Her long, highlighted hair was worn down while her glam was perfectly done with mauve tones.

Next, the Maid In Manhattan star wore blue as she lay on a bed with white sheets.

Intimissimi turned to JLo to build the brand in the US, where its progress was slowed by the COVID-19 pandemic.

One of its last big-name representatives was Sex And The City vet Sarah Jessica Parker.

“With the last two years due to the pandemic, we calmed down a bit, we slowed down our expansion, but…we are looking towards next year to spend again,” Marcello Veronesi, the group’s general manager, said. world water day in September

Intimissimi, which specializes in bras, briefs, lingerie, T-shirts and pajamas, still sees massive growth opportunities in the US.

Serious JLo: the mother of two has been the last global ambassador of the company in September 2022

Bedtime: Here she lay back on a bed with white sheets that matched the curtains.

That come here look that never goes out of style – she went to great lengths to enhance it for the camera.

Sandro Veronesi, CEO of the company, explained: ‘The market is entering a new phase after the domination of Victoria’s Secret.

‘Now there are new brands and we hope to take part of that market. We have a fashion proposal for Intimissimi in the United States. It will take some time to make itself known.

Sandro also recognized that there are marked differences between the European and American markets.

He also admitted that the brand needs to develop a better understanding of American consumers.

Sandro said: ‘We want to grow a lot and we also want to better understand the taste and preferences of the American public because the two markets are different and the competitors are different.

“So we have to learn a lot and invest in opening stores, communication and global expansion.”

Meanwhile, Jennifer previously admitted that her upbringing in New York has had a big influence on her style.

She explained, “In New York, in the Bronx, it was very, ‘we dressed like a kid in Doc Martens and men’s pants and a wife beater.’ It was very Latino, big earrings and eyeliner, and that stuck with me. That mixture of hardness and sensuality.

The first look: she was wearing black and silver when her first campaign came out in 2022