Jenna Bush Hager urges Kim Kardashian to use male models with ‘DAD BODS’ like her husband Henry to promote her new SKIMS line – after Nick Bosa and Neymar flaunted their rock-hard abs in reality star’s newest campaign
Jenna Bush Hager is calling on Kim Kardashian to hire male models with ‘dad bods’ to promote her new SKIMS line for men – and has even suggested her husband Henry for the job.
Kim, 43, announced her new range on Monday with a sexy campaign featuring sports stars Neymar, 31, and Nick Bosa, 26, showing off their rock-hard abs in her new range of boxers.
But while the raunchy photoshoot showed the sizzling high flyers showing off their muscles, Jenna, 42, called for ‘real men’.
“Now, here’s the thing, Kim. I like that you had those really tight, strong (men), (but) you gotta get real men, like a Henry Hager up there,” she said on Tuesday’s episode of the Today show.
Jenna Bush Hager, 42, calls on Kim Kardashian to hire male models with ‘dad bods’ to promote her new SKIMS line for men
Kim, 43, announced her new range on Monday with a sexy campaign featuring sports stars
“If Kim is going to get into shapewear, she’s going to have to highlight people with the dad bod, because none of those…no one needs it.”
Kim has also brought in NBA star Shai Gilgeous-Alexander, 25, who plays for the Oklahoma City Thunder.
Ahead of the launch, Kim said: ‘The expansion into the menswear market is a significant milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everyone.
“To have an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL’s best defensive player Nick, I think speaks volumes about how SKIMS has evolved into a brand that can provide comfort to everyone, not for women only.
“I am incredibly excited about this next chapter for SKIMS and can’t wait for everyone to experience our amazing product range.”
Men already account for more than 10 percent of SKIMS’ existing customer base.
Kim founded the company in 2019 with partners Jens Grede, who is CEO, and Emma Grede, who is Chief Product Officer.
The shapewear brand, which stocks a wide range of sizes from XXS to 5XL, is said to account for a third of Kim’s estimated net worth of $1.7 billion, with the company reaching a valuation of $4 billion in July, according to Forbes .
Nick Bosa, 26, showed off his impressive physique in the SKIMS ad campaign for men
Kim is expanding her shapewear to new customers with the help of Brazilian soccer star Neymar
Oklahoma City Thunder NBA player Shai Gilgeous-Alexander, 25, also posed during the campaign, flexing his muscles in black shorts
The New York Times previously reported that SKIMS will reach $750 million in sales this year, compared to $500 million in 2022.
Jens said the decision to expand into menswear was “reinforced by a growing number of men who have already embraced the brand’s existing product offering.”
“Entering the $111 billion U.S. menswear market opens an incredible opportunity for the company as we work to continue to reach new demographics and disrupt new categories for the next generation of consumers,” she said in a statement .
Kim’s new men’s collection introduces three collections: Cotton, Stretch and Sport.
It will include form-fitting underwear and athleisure in brown, khaki, gray and black in sizes XS to 5X.
Prices will range from $16 to $54, while packages will be priced from $42 to $98.
Jenna threw her husband Henry to promote Kim’s new SKIMS for men, while advocating for men with ‘dad bods’
The Today show host has been married to Henry for 15 years and they share three children together: Mila, ten, Poppy, eight, and Hal, four.
Meanwhile, Jenna has been married to her husband Henry for fifteen years. They share three children together: Mila, 10, Poppy, eight, and Hal, four.
She regularly talks about her other half on the NBC breakfast show and recently admitted she went “too far” with a joke about having an affair.
Her co-host Hoda set up a hypothetical scenario and asked, “Okay, you see a man reading a book on a bench in Central Park, what’s the first thing that comes to your mind?”
Jenna replied, “If they also have small glasses, just sitting there reading, and if they read something I respect? I mean, that could be a vehicle for an affair.”
She immediately backtracked and emphasized that she was just “joking.”
She added: ‘I would never do that. Henry and I are very happy, and he is reading.’