Jason Kelce’s wife Kylie directs new commercial for Philadelphia’s favorite establishment – and has criticism for her husband’s acting skills

Jason Kelce has dived into the acting world after retiring, but his wife Kylie is a fierce critic.

The couple collaborated on a new Wawa commercial, which features Kylie directing Jason and taking on the former Eagles player on set.

In a version of the ad shared with PEOPLEKylie can be seen sitting in a director’s chair as she barks instructions at her husband.

“More emotion J, like you mean it!” she says.

A behind the scenes Check out the ad that was also posted on Wawa and Kylie’s Instagram pages, in which she can be seen saying, “I feel like you can do better.”

In the ad, Kelce can be seen holding an armful of sandwiches and drinking an iced tea as he heads to his family’s house.

A press release accompanying the ad notes that Jason and Kylie, who grew up in the Philadelphia suburbs, have been fans of the locally beloved chain for years.

As the ad suggests, Jason has more time to be home and with his family after wrapping up a stellar NFL career.

He played 13 seasons with the Eagles, winning one Super Bowl, before retiring last March.

Kelce can now focus more on his and Kylie’s daughters Wyatt Elizabeth, 4, Elliotte Ray, 3, and Bennett Llewellyn, 1

The former offensive lineman also begins a new role with ESPN’s Monday Night Football broadcasts.

Kylie previously spoke to PEOPLE about her husband’s new role, saying she was “excited to see Jason excel in a new capacity.”

“I sometimes joke that he’s good at everything, and I know I’m biased, but I truly believe he’s good at everything. Because even if he’s not good or the best right away, he’ll work tirelessly and relentlessly until he is,” she continued.

‘I therefore have every confidence that he will fulfil his new role with verve and excel in it.’