Japan’s number one skincare brand behind ‘holy grail’ item that sells every three SECONDS wows Aussies with surprising new range: ‘Blown away’

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Pay attention, guys! If you want to start a skincare routine or are looking for something new, Hada Labo Tokyo might be exactly what you’re looking for.

The Japanese brand behind the ‘holy grail’ Lotion No. 1 Super Hydratorwhich is sold every three seconds, has launched its first-ever range of skincare products for men in Australia.

Hada Lab has become one of the most loved names in the beauty market, so much so that it is Japan’s number one skincare brand for women.

And now, the brand has unveiled a men’s range at Priceline And Worship beautywith four ‘powerful’ essential skin care products infused with the unique super hyaluronic acid.

Developed by a team of pharmaceutical scientists, the products are specially designed to meet the demands of men’s skin and help them achieve a deeply hydrated and smooth complexion without the luxury price tag.

The new skin care line includes Gentle Face Wash Moisturizing Foam Cleanser, Lotion No. 1 Matt Super Hydrator, Aqua Booster Revitalizing Hydro-Gel 3-in-1 And Anti-aging cream Advanced wrinkle reducer 3-in-1.

Perfect for those who want to avoid a complicated routine or effortless care, the range targets multiple skin concerns, from sensitivity and dryness to anti-aging benefits.

What sets these Japanese skincare products apart from other brands is their hero ingredient: three types of hyaluronic acid, which provide a plump, smooth complexion and multi-layered hydration.

The unique trio blend was developed in Japanese laboratories in Kyoto and contains Micro HA, which penetrates deeper into the skin, HA+ which is twice as powerful as regular HA and Macro HA, the largest molecule that retains moisture.

Women are raving about Hada Labo products that offer “mochi” skin, a popular beauty trend known for a complexion that is soft, plump and has a “bouncy” texture similar to the traditional Japanese dessert mochi.

And now the new super hydrating range for men has left many shoppers particularly impressed.

The products are free from parabens, fragrances, mineral oils and dyes, making them suitable for all skin types, including sensitive skin.

For those who struggle with dehydration or fine lines, the Lotion No. 1 Matt Super Hydrator ($35.95) is designed for daily use after washing your face.

The formula retains moisture for hours, making it perfect for frequent use throughout the day, even after shaving.

The light, essence-like serum with a mattifying finish penetrates the skin in seconds and provides the perfect balance of hydration and shine control for a refreshed complexion without residue. It also soothes irritation and provides comfort.

The Lotion No. 1 matt is the men’s version of the extremely popular women’s version Lotion No. 1 Super Hydratorwhich sells one unit every three seconds in Japan.

If you’re new to skin care or don’t know where to start, here’s what you can do Gentle Face Wash Moisturizing Foam Cleanser ($29.95) is a good start to your morning and/or night routine.

Best suited for sensitive, dull and dehydrated skin The lightweight yet deeply hydrating formula effectively removes impurities, leaving your complexion feeling fresh and clean.

Ideal for shaving, the thick whipped cream forms a rich lather, moisturizing and smoothing the skin while ensuring essential hydration without stripping natural oils.

Perfect for soothing irritation after shaving, the Aqua Booster Revitalizing Hydro-Gel 3-in-1 ($36.95) is infused with collagen, ceramides and super hyaluronic acid, combining the skincare benefits of a cream, serum and face mask into one powerful formula.

Ideal for those with sensitive, dull, dehydrated, oily or combination skin, the lightweight satin gel provides intense hydration without irritation.

The fast-absorbing formula nourishes and regenerates the skin, leaving it with a smoother, revitalized appearance and a youthful, refreshed complexion.

Suitable for all skin types, including sensitive skin Anti-aging Cream Advanced Wrinkle Reducer 3-in-1 ($36.95) is formulated to improve skin hydration and help tackle the appearance of dullness and signs of aging.

Enriched with retinol and collagen, it regenerates and soothes, making it ideal for post-shave care and leaving you with a firmer, smoother complexion.

Hada Lab has shaken up the beauty industry with its simple yet effective skin care products, catering to a wide range of skin concerns.

‘Give the skin what it needs, and don’t give it anything it doesn’t need,’ is the brand’s philosophy.

‘We create products that are as uncomplicated as they are effective and give your skin exactly what it needs, without too many complications.’

Hada Lab has been Japan’s favorite skincare brand since 2004 and is known for its best-selling products Lotion No. 1 Super Hydratorwith women swearing that this is the ‘best hyaluronic acid on the market’.

What makes the Super hydrator What stands out are the fast-acting, deep hydration, skin-softening properties and the ability to apply well under both skin care and makeup.

‘My goodness, if you’re looking for a breakthrough skincare product to add to your routine, look no further. I’m absolutely blown away by the results, my skin is dry but after use my skin is hydrated, plumped and most importantly… Glowing,” said one.

‘I’m currently on my fourth bottle of this, and it has done wonders for my skin. I use three pumps on damp skin, morning and evening, and it absorbs beautifully. It’s affordable enough that I can use a decent amount of it without stress, and it hasn’t pilled on me no matter how many serums I’ve layered over it. Obsessed,” another raved.

‘This gem retains moisture! I use all the products in their range and have never been happier with a skincare product… My skin is plumper and my neck looks smooth and toned,” one person added.

So if you’re a man looking for skin care that’s simple, effective and tailor-made for you, or looking for the perfect Christmas gift for the man in your life, you can’t go wrong with Hada Labo Tokyo’s men’s collection.

For shopping Hada Labo Tokyo’s men’s collectionvisit Priceline or Worship beauty.