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Frankie Bridge, Oti Mabuse, Helen Flanagan and Jacqueline Jossa all looked fabulous as they led the stars to this year’s ITV Palooza at London’s Royal Festival Hall on Tuesday.
Loose Women’s Frankie put on a sizzling display as she donned a black off-the-shoulder midi dress with a cut-out detail at the waist that emphasized her toned physique.
The former Satirdays singer also sported a pair of black ankle boots while her locks were styled in a loose bob.
Showing off her bronzed hue, Frankie completed her look for the star-studded event with a pair of striking silver earrings.
Next to her on the blue carpet was Oti Mabuse who looked fabulous in a light blue off-the-shoulder dress with a sequin embellishment and some sheer sleeves.
The former Strictly Come Dancing star drew attention to her gorgeous figure with a thigh-high leg split while also opting for black heels.
TV star Jacqueline made sure all eyes were on her as she arrived at the event in a white strapless midi dress with an asymmetrical hemline.
Glamour: Loose Ladies Frankie put on a sizzling show as she donned a black off-the-shoulder midi dress with a cut-out detail
The garment featured a detailed white floral print and feather embellishment, while Jacqueline added height to her frame with a pair of white heels.
Styling her brunette locks in a ponytail, the former EastEnders star carried a white handbag and also wore a pair of silver earrings.
Helen looked radiant as she posed on the blue carpet in a black mini dress that emphasized her stunning figure.
The off-the-shoulder outfit featured one blazer-style sleeve and an asymmetrical neckline and skirt.
Helen, who recently split from her fiancé Scott Sinclair, amped up her body with a pair of silver glittering heels.
Couple: Tasha Ghouri and her boyfriend Andrew Le Page put on a beloved show as they walked arm in arm down the blue carpet
Fashion: The dress also featured navy jewels and silver beading, while the dancer paired it with a ruffled white coat and flowing train
Garment: Alex Scott opted for a colorful look as she donned a bright yellow long sleeve loose fit dress with a plunging neckline
The former Coronation Street star wore her platinum locks in a long bob and completed her look with a diamond necklace.
Tasha Ghouri and her boyfriend Andrew Le Page showed off beautifully as they walked arm in arm down the blue carpet.
Former Love Islander Tasha turned heads in a sheer form-fitting mini dress with patterned silver and gold embellishment.
The dress also featured navy blue jewels and silver beading, while the dancer paired it with a ruffled white coat with a flowing train.
Loved up: Laura Whitmore looked cheerful as she posed on the blue carpet alongside husband Iain Stirling
Star-studded: Alison Hammond opted for a black blouse with sequin sleeves and matching pants
Tasha complimented her look with a pair of beige heels and styled her blonde locks in a sleek updo as she posed for the cameras.
Alex Scott opted for a colorful look when she donned a bright yellow loose-fit dress with long sleeves and a plunging neckline.
The outfit also featured a high leg split while the presenter wore a pair of gold glittering heels.
Alex styled her locks in loose waves and completed her look with a statement necklace and matching earrings.
Winners: Love Island stars Ekin-Su Culculoglu and Davide Sanclimenti looked like the beloved couple in every way
Sparkly: Ekin-Su turned heads in a sheer long sleeve mini dress with a metallic print
Smooch: The pair couldn’t resist sharing a kiss as they walked down the blue carpet together
Bright: Fresh off her short-lived stint on I’m A Celebrity…Get Me Out Of Here!, Olivia Attwood opted for a fuchsia blazer with matching flared trousers
Friends: TOWIE stars Amber Turner, Chloe Meadows and Courtney Green posed together for a snap at the event
Rochelle Humes opted for a form-fitting black sleeveless jumpsuit with a cut-out detail across the midriff.
The This Morning host paired it with matching heels, while her top also featured a black ruffle detail.
Laura Whitmore looked cheerful as she posed on the blue carpet with husband Iain Stirling.
The former Love Island presenter opted for a black cropped blazer with silver beading that she paired with matching trousers.
The TV host added height to her black heeled frame, styled her locks in an updo and completed her look with a red lip.
Fresh off her short-lived appearance on I’m A Celebrity…Get Me Out Of Here!, Olivia Attwood opted for a fuchsia blazer with matching flared trousers.
Styling her platinum locks in loose waves, the former TOWIE star accentuated her natural beauty with a light palette of makeup.
Love Island winner Ekin-Su Culculoglu turned heads in a sheer, long-sleeved mini dress with a metallic print.
The Turkish beauty wore her dark brown locks in an updo and complimented her outfit with a silver shimmering handbag and dark heels.
The ITV Palooza sees the network’s best and brightest stars come together to unveil the upcoming slate of shows for advertisers.
Stars such as Laura Whitmore, Oti Mabuse, Ekin-Su Culculoglu and Rochelle Humes were present at the Royal Festival Hall in London.
Last year’s event unveiled programs including The Ipcress File, starring Tom Hollander and Joe Cole, Litvinenko starring David Tennant, and Nolly starring Helena Bonham-Carter
Kelly Williams and Simon Daglish also shared commercial opportunities with clients, including free-to-air sports to be broadcast in 2022, such as the Qatar World Cup, Rugby and Women’s Football World Cup.
CEO Carolyn McCall announced a series of post-COP26 measures as part of ITV’s commitment to become a carbon neutral company by 2030.
These commitments include ensuring that all programs produced and commissioned by ITV from 2021 undergo sustainable certification.
This year’s ITV Palooza also comes on the same day ITV rebranded its channels ahead of the launch of its streaming service ITVX next month.
The new identities and branding also include flagship channel ITV reverting to its former name ITV1 to ‘give more equal footing to broadcasting and streaming, with ITV1 and ITVX as ITV’s main viewing destinations’.
“We are using the launch of ITVX this autumn as an opportunity to also give ITV’s broadcast channels a modern and fresh update,” said Jane Stiller, chief marketing officer at ITV.
“This is all driven by a future where both broadcasting and streaming will be equally critical parts of how viewers interact with us.”
“Viewers will see what we’re doing in broadcast and streaming as there’s a lot more coming together and we’re able to seamlessly cross-promote across the platforms, allowing us to discover more content,” Stiller continued.
“Everything will look and feel modern and relevant, with each platform or channel given a simple twist. This approach will also flow into our new identities, which have been created to reflect and connect with modern Britain.”
“We’ve got an exciting autumn in store for viewers, whether that’s I’m A Celebrity, The World Cup or the launch of ITVX with more new free content than anywhere else, so it feels like no better time to get our branding across. refresh the whole breadth of what we do.’
Jed Carter, Design Director, DixonBaxi added: ‘It has been a great experience working with ITV Marketing and ITV Creative on this ambitious renewal.
“A single cohesive design system – brimming with personality – unites ITVX and ITV’s channels.
“A unified approach to logos, color, typography, voice and movement connects the family of brands to create one connected brand experience, while allowing each brand to express its own unique personality.”