Emotional Jackiey Budden proudly watches grandson Bobby Brazier lift the glitterball trophy on the Strictly tour in Newcastle after being banned from attending BBC final amid feud

Jackiey Budden appeared overcome with emotion as she watched grandson Bobby Brazier lift the glitterball trophy during the Strictly tour in Newcastle on Thursday.

Jade Goody’s mother, 66, was banned from attending the final of the BBC dance show, where Bobby was put in the post by Ellie Leach, amid her ongoing feud with his father Jeff Brazier.

Jackiey was in good spirits as she arrived at Utilita Stadium alone, before she was seen wiping away tears as she sat among the busy crowd.

Traveling from her home Bermondsey, London, she wrapped herself in a faux fur jacket and even brought along her own ten-point paddleboard.

Jackiey later stood up as she clapped and waved wildly on stage after her grandson’s performance.

The mother of Jade Goody, 66, was banned from attending the final of the BBC dance show, where Bobby was posted by Ellie Leach, amid her ongoing feud with his father Jeff Brazier (Bobby pictured with professional partner Dianne Buswell)

Jackiey was in good spirits as she arrived at Utilita Stadium alone, before she was seen wiping away tears as she sat among the busy crowd.

After Bobby’s appearance in the final of Strictly in December, she said: ‘I’m very proud of Bobby. He’s doing great.

‘It’s great to see. I watch like a very proud grandmother. It’s fantastic. Of course I’m glad he’s doing well.’

But commenting on her ongoing feud with his father Jeff, she told MailOnline that he has been a c**k for nine years.

Jackiey’s daughter Jade shot to fame in the third series of the hit show but tragically died from cancer in 2009 aged just 27.

She was the first reality star to become a millionaire and amassed a £3 million business empire, including books, perfumes and sports videos.

But despite her family’s fame and success, she still lives in a ground-floor flat in an area locals say is plagued by gangs and drug dealers.

But while Bobby grew up in a stylish £1.2million home with his family in Essex, within a mile of Jackiey’s estate, 381 crimes were recorded in September – around 12 a day, according to records.

This includes 68 violent or sexual crimes, 15 robberies, 90 crimes against social behavior and 28 burglaries.

Later in the show, she held her head in her hands

Jackiey later stood up as she clapped and waved wildly on stage after her grandson’s performance

Traveling from her home in Bermondsey, London, she wrapped herself in a faux fur jacket and even brought along her own ten-point paddleboard

She seemed incredibly excited before taking her seat in the arena

She stood out with her pink-dyed hair and quirky orange glasses

Judge Craig Revel Horwood (R) announced Bobby and Dianne as the winner

Bobby was just five when Jade, who shot to fame on Big Brother in 2002, died of cervical cancer on Mother’s Day in March 2009 (pictured in 2006)

In August the number was 359, while in September last year it was 277.

Residents in the same block as Jackiey described it as rife with crime problems.

One said: ‘Drugs are being dealt everywhere. It’s open. People are attacked and robbed.

‘It has become worse in recent years. I feel sorry for Jackiey that she still lives here.’

Another, who said he was too scared to give his name, said: ‘I’m not going out after night.

‘I know that women only go out in groups. They’re terrified.’

While Jackiey remains on good terms with grandsons Bobby and his younger brother Freddie, 19, she is embroiled in a bitter feud with their father Jeff Brazier, 44.

In September, she secretly got tickets to the National Television Awards to watch Bobby get a Rising Star gong for playing Freddie Slater in EastEnders.

She also enjoyed a drink as she watched her grandson take to the stage alongside other Strictly stars

She stood up and danced and sang along to the music

The audience couldn’t help but spot her

She couldn’t wipe the big smile off her face

After Bobby’s appearance in the final of Strictly in December, she said: ‘I’m very proud of Bobby. He’s doing great.”

Jackiey sat alone as she waited for the show to start

She enjoyed a perfect view of the stage

Bobby and Dianne were declared winners by the jury and the public on Thursday

Other celebrities on the tour include Layton Williams, Angela Rippon and series winner Ellie Leach

During his Strictly stint, Bobby performed a dance in honor of Jade with his professional partner Dianne (pictured)

There she was recorded calling Jeff a ‘c***’.

Jackiey addressed the feud with Jeff Brazier when she spoke to MailOnline, she said: ‘When I came out for the NTA Awards I was loud and it’s the booze and someone said ‘oh I bet you’re really proud are ‘and’ how do you do that? you move on with Jeff Brazier’ and I said ‘he’s a**k’.

‘The next moment I’m on the internet and in the newspapers. When I came out of the O2 someone heard me say it, so they sold the story.”

When asked if she said it and why, Jackiey fumed, “Of course I said it. I have no problem with (calling him that).

‘He’s been cursed for nine years.

‘Bobby doesn’t need that tension on his head. He’s my grandson.’

In 2021, Bobby confirmed in an Instagram video that he had reconnected with his grandmother after losing contact.

He said: ‘I haven’t seen her for ages – far too long – but I went to see her twice recently.

‘And honestly, if there’s one woman you shouldn’t underestimate, it’s my grandmother.

“Honestly, she’s like a magician! It’s crazy.’

Jeff and Bobby pictured together in December