I’ve reviewed OLED TVs for a decade, and these are the holiday deals worth buying

It seems hard to believe, but OLED TV technology has been around for a decade. The first OLED TV I tested was a 55-inch Samsung with a curved screen that could display 3D movies and cost $9,000 – ouch! Like current OLED models, it had incredible contrast thanks to impossibly deep-seeming blacks, and was twice as bright as the plasma TVs it replaced.

Today's best OLED TVs come in much larger screen sizes than Samsung's 55-inch, and new flagship models feature technical advancements that offer almost four times the brightness. Just as importantly, they are significantly cheaper: 55-inch sets sell for less than $1,500.

While LG and Sony were the main brands selling OLED TVs in the US for much of the past decade, Samsung re-entered the game in 2022 with QD-OLED, a powerful take on the display technology found in both the company's flagship, the S95C, and the S90C, our choice for the best TV at the Ny Breaking Choice Awards 2023. You will find both models in the Christmas sales, along with the best OLED TVs from LG and Sony. If you're planning to treat yourself to one of the best TVs this holiday season, below are the OLED TV deals I'd recommend.

Not in the US? Scroll down for the best OLED TV deals in your region.

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