It’s official: the iPhone Pro Max is the world’s most popular smartphone

If you’re a fan of iPhones with huge 6.7-inch screens, you’re certainly not alone. Some new statistics for 2023 show that Apple iPhone Pro models top the list of annual shipments worldwide for the first time.

According to market analysts Canalysthe iPhone 14 Pro Max was the best-selling smartphone in the world in 2023, closely followed by the iPhone 15 Pro Max. As the company puts it, this reflects “the premium shift in the market” and also the continued dominance of the iPhone, which took seven of the top 10 positions.