Is this the end of traditional television? MailOnline gets hands-on with the new EE TV that puts shows from across apps including Netflix, Amazon Prime and Disney+ in one place

Ahead of its official launch today, MailOnline has trialled EE TV, the latest subscription platform offering content under one roof.

EE TV – from the British telecoms giant BT – brings movies and TV shows together in one great interface.

This is regardless of whether it's live streaming from BBC One or Channel 4, or the latest on-demand offering from Netflix, Disney+ or Amazon Prime.

Unlike Sky Glass, EE TV is not an actual TV but a new subscription package that combines an app and a choice of set-top box.

It's linked to EE's broadband service – so in effect, EE TV is designed to entice people who have a competing broadband operator, such as Sky or Virgin Media.

The cost of EE TV depends on which package you choose – for example, a sports package with four TNT Sports channels that gives access to the Premier League is £18 per month.

However, the various streaming services available through EE TV – Netflix, Amazon Prime Video, and Disney+ to name a few – are priced separately.

Sachin Joshi, head of product at EE, said the new product was designed to be a “new way to enjoy TV” because it eliminates switching between separate applications on a smart TV.

“EE TV blurs the lines between live linear broadcast and on-demand TV,” he told MailOnline at BT's new global headquarters in Aldgate, London.

“It puts control in the hands of the customer.”

EE TV features a full TV guide for an “all-in-one live TV experience” just like regular broadcast TV.

But its home screen features a drop-down menu and several rotating menus — many of which separate available content by category, such as sports and movies.

Small promotional boxes for each TV show or movie – similar to the design found on Netflix – include the service provider's logo in the corner (eg ITVx, BBC iPlayer, TNT Sports).

EE TV has a familiar scrolling menu and several carousel views — many of which separate available content by category, such as sports and movies. Below the screen are three receivers – TV Box Pro (center), TV Box Mini (left) and Apple TV 4K (right).

Unlike Sky Glass, EE TV is not an actual TV but a new subscription package that combines an app and a choice of set-top box

People who want to switch their carrier to EE can choose between multiple set-top boxes from the carrier if they want to try EE TV.

EE's flagship box is the TV Box Pro, which streams content in 4K and lets users pause and rewind the TV, as well as record up to 600 hours of TV on up to four channels at the same time.

With the EE TV Box Pro, it can connect via antenna to get free channels – so if the internet stops working, users can still watch live TV the old-fashioned way.

Additionally, customers can opt for a smaller device, the TV Box Mini, which does not allow for live recording but still plays content in 4K resolution.

The TV Box Mini can also be an additional device for another room at no extra cost – for example people who have a second TV in their kitchen or office.

Third, customers also have the option to access EE TV through Apple TV 4K, Apple's set-top box that comes with its own remote control.

For Apple set-top box users, EE TV appears as an app alongside the likes of BBC iPlayer and Netflix, as well as apps for Apple services like FaceTime App Store and Apple Music.

Pictured is EE's smaller box, the TV Box Mini, which doesn't allow live recording but still plays 4K content

The EE TV app (pictured here) runs on the Apple TV 4K. Click on the EE TV app and a live TV guide will appear

Apple TV and EE TV appear as apps alongside the likes of BBC iPlayer and Netflix, as well as apps for Apple services like FaceTime App Store and Apple Music.

EE TV is a modified version of BT TV, but existing BT TV customers don't need to do anything – their service will just be renamed.

Anyone who is a BT TV customer will notice the rebranding to EE TV from today (Wednesday) when they turn on their device.

EE TV is part of a major rebranding effort by BT Group, which earlier this year changed the name of BT Sports to TNT Sports.

The creation of a new brand comes after Warner Brothers Discovery, which also owns Eurosport, acquired BT Sport last year, in a deal worth up to £650m.