Winding down in the evening and doing your skincare routine before bed can be a luxurious, indulgent, and relaxing feeling — but it turns out you might not have as much time on your hands as you think.
Renée Rouleau, a celebrity esthetician and founder of her eponymous skincare brand, revealed exclusively to DailyMail.com an important tip to follow if you want to get the most out of your products.
Throughout her career, Rouleau, based in Austin, Texas, has provided her services and skincare expertise to Hollywood hotshots like Demi Lovato, Lili Reinhart and Keke Palmer.
One of the top tips she advises her clients to use is to follow her “Golden Minutes” rule, with the name referring to “the 60-second period after you finish cleansing your face,” Rouleau explained out to DailyMail.com.
Renée Rouleau, a celebrity esthetician, exclusively revealed to DailyMail.com the meaning behind one of her best skincare tips, the ‘Golden Minutes’ rule
Rouleau is also the founder of her own skin care brand, Renée Rouleau Skin Care
Rouleau has also provided her skincare services to Hollywood hotshots like Demi Lovato, Lili Reinhart and Keke Palmer
‘During this period, your skin is particularly vulnerable to moisture loss through a process called transepidermal water loss, which leaves the skin open to dehydration and a damaged moisture barrier.’
“You have about 60 seconds after cleansing before this moisture loss starts to occur, hence the Golden Minute,” she added.
To ensure all your products reach their full potential, Rouleau advised skincare enthusiasts to follow the rule.
“My rule is simple: After you cleanse, apply the rest of your skincare products within 60 seconds, starting with an alcohol-free toner,” Rouleau told DailyMail.com.
‘It may seem like a small thing, but by preventing unnecessary moisture loss you will prevent dehydration and keep your skin healthier overall.’
“A healthy barrier is key to healthy skin, so this is another way to ensure your skin stays hydrated and balanced,” she added.
So instead of taking the time to apply your creams, oils and serums after washing your face, Rouleau says it’s better to apply it all in less than a minute.
The tip comes after Rouleau revealed some of the worst ‘skin sins’ you can commit when caring for your skin.
Rouleau is based in Austin, Texas, and makes several products to address skin conditions such as acne
“A healthy barrier is key to healthy skin, so this is another way to ensure your skin stays hydrated and balanced,” Rouleau added.
One offense involved drinking alcohol, which she detailed in June 2019 blog post.
Drinking can not only cause your skin to show early signs of aging, redness and breakouts, but it can even emphasize fine lines and wrinkles.
She also recommended never drinking a cocktail after a facial, as the treatment tends to hydrate the skin, and it wouldn’t be ideal to immediately reverse those effects.
Another common “skin sin” that Rouleau uncovered was applying too many exfoliating products on top of each other.
In the blog post, she described an experience she once had with a client at her office who came in looking like she had a sunburn, but in reality she had simply applied too many exfoliants.
“When I asked about the redness of her skin and whether she had been in the sun, she said no,” Rouleau said. ‘She hadn’t even noticed her skin was red. She was so used to it looking like this.
“I found out that she was applying acidic products by using an acidic toner every night, followed by an acidic serum, which resulted in a persistent acid burn.”
In a blog post, Rouleau also revealed why you shouldn’t drink alcohol after a facial
While following the ‘Golden Minute’, Rouleau recommended starting with an alcohol-free toner
Rouleau explained that while you follow the ‘Golden Minutes’ rule, you only have 60 seconds to apply all your products
Last year, the famed skincare expert also revealed the mistakes people made when applying elaborate costume makeup for Halloween.
For those with acne-prone skin, Rouleau recommended using a two-step facial at home to prevent clogging and buildup.
“If you have acne-prone skin, consistency is key because inflammatory breakouts start as clogged pores that are too small to even see,” she told DailyMail.com at the time.
She recommended starting with her SLMD acne system, which contains a combination of acne-clearing ingredients like salicylic acid, benzoyl peroxide, and retinol.