Their lavish display of wealth and affection has made them TikTok’s newest obsession.
Lifestyle influencer Campbell Hunt Puckett dominates For You Pages with her husband Jett.
But while their lack of date night outings and glamorous outings might draw viewers, it’s Campbell’s nickname that everyone can talk about.
Better known as ‘Pookie’, the nickname has divided the internet.
And the controversy surrounding the couple has grown so big that even big names like Southwest Airlines have weighed in on the trend.
Lifestyle influencer Campbell Hunt Puckett, along with her husband Jett, has become TikTok’s latest obsession
Jett will often call his wife Pookie, which has divided viewers on whether it’s cute or cringe
The couple’s videos show trash on their outfits, including designer items like Campbell’s $11,000 Hermes Kelly bag
But while her comments section is full of viewers bickering over whether the couple is cute and cringing, their profile only grows.
In a typical video, Campbell is seen looking glamorous next to a beaming Jett as she goes through her outfit choices.
The clothes include a selection of designer pieces alongside the odd Amazon find, with Jett also offering the details of his outfits.
The main topic of conversation, however, has become Jett’s now much-discussed commentary on his wife’s extravagant excesses.
“Pookie looks absolutely fire tonight,” he says in a video, as Campbell shows off her outfit.
In another, she wears a pink Helsa dress on Revolve, black La Femme heels and her signature $11,000 Hermes Kelly bag.
“It’s date night and Pookie looks particularly great tonight. I would call this a cheerful dress,” says Jett, making his wife giggle.
The comments on the video are full of adoring fans sharing their thoughts on the outfit and the couple.
Lavish displays of the couple’s wealth are frequently featured in their videos
The couple started producing content in 2020, but have seen their popularity skyrocket recently
‘Pookie. Our queen. You are beautiful in this shade of pink,” one person said.
‘You are iconic. I love it,” another added.
Another video shows the couple on their private balcony during a trip to Puglia.
Jett tells his wife that she is giving off “Princess Jasmine vibes” in her dress, which at less than $200 is considered a bargain by the wealthy couple.
The couple seems to prefer Italy, with a TikTok chronicling their trip aboard a privately rented boat in Capri, complete where they pack on the PDA with a make-out session on board the vessel.
Other clips show Campbell getting manicures with a giant diamond ring or receiving a custom flower arrangement with the word “Pookie” after returning home from a business trip.
Brands including Southwest Airlines have expressed their approval of the couple, capitalizing on the trend to produce a TikTok showing one of their jets with the caption, “Pookie looking absolutely fire tonight.”
Dunkin’ Donuts also took advantage of the trend to advertise their goods.
Many viewers praise the couple’s consistent expressions of love and affection
But some complain that their PDA-filled videos are giving them a “stomach ache.”
Campbell currently has nearly 200,000 TikTok followers and has received more than six million likes.
The Atlanta couple met at a wine bar in Philadelphia after Jett approached her. They dated for ten months before getting engaged.
Campbell was a former flight attendant and currently works for the blog You Should Wear That.
Wharton-educated Jett works in mergers and acquisitions in the dental industry.
They have been building their brand since 2020, but recently it has taken off partly thanks to the discussion around Campbell’s nickname.
Fans are raving about the couple’s relationship, with many praising how much Jett seems to appreciate his wife dressing up and surprising him.
Although they have thousands of loyal supporters, a few people have taken issue with the couple.
“I can’t believe this crap is real,” one viewer wrote in response to a TikTok of the couple showing off their outfits for a day in Paris.
Fans are raving about the couple’s relationship, with many praising how much Jett seems to appreciate his wife dressing up and surprising him.
Campbell’s videos have amassed more than six million likes on TikTok, where she has nearly 200,000 followers
“You guys actually make me sick to my stomach,” another added.
‘I can’t convince myself that there isn’t an A&E film in this. Neighbors you discover are murderers,” one person joked.
However, the tides could be turning for the couple, with many confessing they just can’t look away.
“I used to be a hater, but now I’m a stan. Every time he says Pookie I laugh but in the best way lol,” one viewer wrote.
Cute or cringe-worthy, one thing’s for sure: Pookie looks absolutely fire.