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Thousands of Apple superfans flocked to stores around the world today as the iPhone 15 officially went on sale.
London, Beijing and Bangkok were among the cities bustling with crowds this morning, with many eager to be the first to buy the flagship device.
The launch comes just a week after the tech titan’s highly anticipated Wanderlust event, which saw CEO Tim Cook unveil the Apple Watch Series 9, among other things.
Apple customers in India even set up camp last night to be first in line at stores in Mumbai and Delhi, with some waiting as early as 3pm yesterday.
Meanwhile, others claimed fighting had started at Dubai Mall as footage showed what appeared to be security guards pushing back an out-of-control crowd.
LONDON: Thousands of Apple superfans visited stores around the world today, including Regent Street (pictured)
The launch comes just a week after the tech titan’s highly anticipated Wanderlust event, which saw CEO Tim Cook unveil the Apple Watch Series 9, among other things. Queues in Thailand are depicted
Some Apple fans pushed each other at the venue with very little space between them, while others appeared to have fallen to the ground.
“There was a huge fight over the new iPhone 15 in a queue outside the Apple Store in Dubai,” someone wrote on X.
Another added: ‘The queue at Dubai Mall this morning for the #iPhone15 release is just unbelievable. What I saw last year was a joke compared to today.”
Meanwhile, a user in India wrote, “Long lines have formed outside Apple stores at Delhi’s Select Citywalk Mall in Saket and Mumbai’s BKC as the iPhone 15 series goes on sale in India,” someone wrote on X.
The standard range of new iPhones starts at $799/£799 and comes equipped with a new titanium frame, USB-C charging port and new artificial intelligence features.
Although popular, the iPhone 15 has received mixed reviews since it was unveiled at the Wanderlust event on September 12.
Although the device comes in five never-before-seen colors with an improved rear camera, some say it lacks the advancements they were hoping for.
Battery life and screen size are included, with the iPhone 15 having the same 6.1-inch display and video playback capacity as the iPhone 14.
Although popular, the new iPhone 15 has received a mix of reviews since it was unveiled at the Wanderlust event on September 12
LONDON: The first customers enter the Apple Store in Regent Street, central London, as the new Apple iPhone 15 goes on sale in Britain
PARIS: Customers queue outside an Apple Store in Paris, France
CHINA: Beijing was flooded with people this morning as the iPhone 15 was released
One X user claimed that a tourist in Dubai bought a total of eleven iPhone 15s today as gifts for his family
MailOnline has contacted Dubai Police to verify the legitimacy of the video
Yet, an X user claimed that a tourist in Dubai bought as many as eleven iPhone 15s as gifts for his family.
In India, another superfan said ANI: ‘I’ve been here since 3pm yesterday afternoon. I stood in line for 17 hours to buy the first iPhone at India’s first Apple Store.’
Hundreds also queued outside the Apple store on Regent Street this morning, with staff seen on video applauding as the store opened its doors at 8am.
“Long lines, cities crossed, skies crossed and familiar faces met – all for the allure of the #iPhone15,” one user added.
‘The journey is as much a testament to dedication as the destination.
“In the tech world, some stories are just… Apple-d! But is it really that sensational?’
ITALY: Milan was one of the cities packed with Apple superfans early this morning
AUSTRALIA: Apple fans flocked to the Apple Store in Sydney today as the Apple Watch Series 9 was officially released
FRANCE: The standard range of new iPhones starts at $799/£799 and features a new titanium frame and USB-C charging port
JAPAN: The Apple Store in Tokyo opened its doors to a line of customers this morning
THAILAND: The iPhone 15 is one of Apple’s products that officially hit stores today
US: One X user said there was a huge line outside Apple this morning in Boston
LONDON: Members of the public gather at the Regent Street Apple Store
LONDON: Customers are coming in to buy iPhone 15 handsets at the Apple Store
These queues also come after months of speculation surrounding the iPhone 15, with numerous fakes and predictions flooding the internet.
Many of them rightly suggested that Apple’s new device would feature a state-of-the-art titanium design, made from the same alloy used to build NASA’s Perseverance Mars rover.
Apple claims this will make the model more durable and lighter compared to previous models.
It was also expected that the mute switch would be replaced with a customizable ‘action button’ – this is the first time Apple has changed this since 2007.
And it was also expected that the Lightning connector would be replaced with a USB-C port, as Apple had to reluctantly adapt to the new EU regulations.
But ‘Name Drop’ was one of the more surprising features, allowing users to share contact information by simply bringing two iPhone devices together.
Still, onlookers say the physical appearance of the iPhone 15 is almost the spitting image of an iPhone 14.
Both the iPhone 15 and its predecessor have 6.1-inch screens and weigh just over 170 grams, with a battery capacity that allows for 20 hours of video playback.
These also include 12MP TrueDepth front cameras (f/1.9) with autofocus capabilities, although the iPhone 15’s rear camera has been significantly upgraded.
MailOnline has contacted Apple for comment.