Iowa bar offers FREE BEERS until the Hawkeyes score against highly-favored Michigan in Big Ten Championship Game

A bar in Cedar Rapids, Iowa, made an irresistible offer to fans ahead of the Hawkeyes' game against Michigan in the Big Ten Championship Game.

X-Golf Cedar Rapids, with golf simulators, a driving range, a bar and restaurant, free beer offered for fans starting at 7:00 PM CST on Saturday until Iowa scored their first points of the game. The match started two hours later.

'Pour Until Iowa Scores is back tomorrow night!' the establishment posted on Facebook on Friday.

“Book a Bay Time at 7pm and receive free draft beer until Iowa scores, the game ends or your bay time ends,” the message read.

X-Golf got a shoutout from ESPN's 'College GameDay' for their daring promo. Host Rece Davis mentioned the offer after hearing about it.

A bar in Cedar Rapids, Iowa, offered free beer until the Hawkeyes scored against Michigan

'Pour Until Iowa Scores is back tomorrow night!' the establishment posted on Facebook

Iowa topped the Big Ten West with a 10-2 overall record and a 7-2 conference record

However, the promo could prove costly for X-Golf as the team draws a blank during the first half of Saturday's match.

Earlier this week, according to No. 16 Iowa, the odds for the point total were just 0.5 per half. That's despite the Hawkeyes averaging 4.3 yards per play and scoring 22 touchdowns in 12 regular season games.

Iowa topped the Big Ten West with a 10-2 record overall and a 7-2 record in conference.

On the other hand, Michigan was 12-0 overall and 10-0 in the Big Ten, making them the heavy favorites.

Despite a scandal-filled season, the Wolverines have been producing results all season, riding the wave of a 30-20 victory over rival Ohio State.