If you think your grocery bills are high, read on and think again.
An Inuit living in a remote community in Canada’s Northwest Territories, 124 miles north of the Arctic Circle, has revealed the exorbitant price of food she faces.
Willow Allen24, who works as a model after being discovered on Instagram, takes viewers on a grocery shopping spree in one of her TikToks.
In the clip, she looks at a variety of goods, showing how a bag of oranges costs C$16.99 ($12.48), a pizza packs a punch at C$16.99 ($12.48), a box of blueberries comes in at C$9.99 ($7.34). , but the tipping point is a package of four chicken breasts at C$47.09 ($34.60).
These goods cost significantly more than the connected areas of Canada, where, for example, at Walmart you can get four chicken breasts for C$14 ($10.29) and a stuffed-crust pepperoni pizza, similar to the one Willow saw, will half the amount at C$8.27 ($6.08).
Willow Allen, 24, who works as a model after being discovered on Instagram, takes viewers on a grocery shopping trip in one of her TikToks
In the clip, she looks at a variety of goods, showing how a bag of oranges costs C$16.99 and a pack of ground beef comes in at C$11.30
While the prices Willow shows in her hometown of Inuvik are high, she explains that in more remote communities the costs climb even higher, as everything has to be airlifted.
In Inuvik – which is the third largest community in the Northwest Territories with a population of about 3,240 – there is a highway.
Therefore, it is easier to transport goods to Northmart, which serves as the town’s main grocery store.
At the end of the TikTok, Willow displays the contents of her two shopping bags at home.
In total, she bought 18 products with the check that came out to C$215.51 ($158.34).
The haul she shows looks pretty basic, with the items including a pizza, a packet of tortillas, a bag of pasta, a tub of hummus, a bag of feta and two packs of ground beef.
To date, her grocery shopping TikTok has garnered more than 3.5 million views, with many viewers expressing their shock.
One commenter from Canada said: ‘It breaks me every ounce to think that our government sees this and hasn’t found a solution to help these prices match the rest of the country.’
Thanks to her insights into life in the Arctic, Willow has built a loyal following on social media with over 672,000 followers on TikTok and over 122,000 on Instagram
A box of blueberries comes in at C$9.99 ($7.34), but the tipping point is a four-pack of chicken breasts at C$47.09 ($34.60)
At the end of the TikTok, Willow displays the contents of her two shopping bags at home. In total, she purchased 18 products totaling C$215.51 ($158.34)
Another viewer from the US added: ‘How on earth do people survive on those prices?! I’m struggling in the Midwest! Wow… just wow.’
The Canadian government currently gives subsidies to the Arctic community for certain groceries, but as Willow points out, that doesn’t go a long way.
This is not the first time that the Inuit model has exposed the high prices of food in her region.
In a previous Instagram post, she created a video showing a variety of food prices at stores in the Canadian Arctic.
Her accompanying caption read: ‘This is forced poverty.’
She interspersed photos of grocery store prices with images of local residents campaigning.
In one still, an Inuit woman can be seen holding a sign that reads: ‘$2,000 a month to feed my family is forced poverty.’
In another shot, a man holds two signs with his joint plea to the government: ‘Stop the crazy prices! I have to feed my family!’
Thanks to her insights into life in the Arctic, Willow has built a loyal following on social media with over 672,000 followers on TikTok and over 122,000 on Instagram.
Among the other topics she addresses are the forced displacement of indigenous communities and the art of hunting seals and whales to survive in such difficult conditions.
After tying the knot in April, she is now expecting her first child.