Integrating continuous testing for digital success

With ‘digital’ now a key part of every aspect of business activity, the ability to deliver innovation quickly is a matter of survival. In a highly competitive market with growing customer experience expectations, the timely release of high-quality digital products and services is no longer a bonus, but fundamental to customer acquisition and retention. The smallest delay can be the opportunity a competitor needs to gain market share and become the next disruptor.

This makes it of great strategic importance to enable software teams to deliver flawless digital experiences at speed and scale. To achieve this, organizations need feedback to determine whether the latest development will function as intended, break core functionality, or worse, fail in a real-world environment. Software testing, once seen as a barrier to speed and innovation, has now become a crucial part of development activities.