Model and influencer Bri Teresi shot down boxes of Bud Light and Tampax, along with a line of Honey Birdette lingerie, in protest at awakened brands that have used transgender people to market their products.
In a video posted to Instagram Tuesday, Teresi took a shot at the three controversial brands, including the lingerie company she recently cut ties with for posting photos of a non-binary model in a red bra, underwear, and girdle belt.
She has previously blasted Bud Light for partnering with trans influencer Dylan Mulvaney and Tampax for advertising tampons to trans women.
Teresi, a conservative Trump supporter with 1.4 million followers, styled an American flag swim top and jeans while at her outdoor shooting range.
“Wake up, bust out,” the influencer said before opening fire in a similar fashion to Kid Rock.
Bri Teresi shot down products from Bud Light, Tampax and the lingerie company Honey Birdette for using transgender people to market their products
In a viral video, Teresi modeled an American flag bikini and held a shotgun to products lined up at her outdoor shooting range on Tuesday
Teresi has been outspoken about her conservative views in her Instagram presence. The model recently cut ties with the lingerie company after they posted photos of a non-binary model in a red underwear set
Teresi called Honey Birdette using trans model Jake Dupree in an ad “pure misogyny” and told Fox News that the company robbed a woman of her job by giving ad space to a biological man.
She also pointed out that Honey Birdette’s biography on Instagram previously said it was “by women, for women,” but now reads “a luxury lingerie brand for everyone!”
Teresi said she was “furious” by the brand’s decision, which she says she worked with for three years while carrying about $40,000 worth of products.
Several of the products were featured in Teresi’s now-viral video that mirrored singer Kid Rock’s stunt in retaliation for Bud Light using Dylan Mulvaney in their latest ad. Earlier this month, country music star Kid Rock lined up boxes of Bud Light and shot them with an assault rifle.
In the caption of Teresi’s video, she commented on why she decided to shoot the products.
“If it’s not crystal clear to some of you, I shoot on Honey Birdette lingerie, Tampax tampons, and Budlight. All the companies that have gone woke up! Tampax used a biological man to promote their tampons,” she wrote.
But confused onlookers tried to quash Teresi’s choices, wondering why the model would buy the items to ruin them.
“Let me get this straight…..So you bought a bunch of bud light…to boost sales in the company you claim you no longer support? Sounds logical?’ one person wrote.
To which she replied, “If you were paying attention, I had all that lingerie because I modeled for the company… and my neighbors gave me the beer because they didn’t want to drink it.” Not that complicated.’
Jack Dupree in the Honey Birdette lingerie commercial that led to Bri Teresi cutting ties
In honor of Dylan Mulvaney’s first year as openly transgender, Bud Light sent a can with her face printed on it. The collaboration between Mulvaney and Bud Light was met with a lot of resistance
Several brands have received backlash for using trans influencers to model in corporate campaigns.
Bud Light recently used Dylan Mulvaney to promote their beer, resulting in a nationwide boycott that resulted in a multi-billion dollar loss for the company and the marketing executive behind the move taking a leave of absence.
A number of female athletes also called for a boycott of Nike after Mulvaney was used as a spokesperson to sell sports bras and other products in their women’s athletic line.
Mulvaney, who gained popularity with her Days of Girlhood series, posted videos and photos to her Instagram page in early April, tagging Nike Women, while linking to product pages.
Outraged feminists, and some men, criticized Nike’s decision to give coveted sponsorship for a prominent women’s line to a transgender woman.
It is not the first time that Nike has used a trans star in their marketing, launching their ‘Play New’ campaign in 2021 featuring Mara Gomez, the first trans woman to play in Argentina’s professional football league.
Mulvaney was also hired by Tampax to promote menstrual products for women.
Mulvaney was also hired by Tampax to promote menstrual products for women. In a bizarre post on TikTok, Dylan explains how she carried a selection of feminine hygiene products despite not being able to menstruate