Insta360 unveils AI-powered 8K action camera – and GoPro should be worried

The action camera market isn’t a two-horse race between GoPro and DJI – Insta360 is also a big player, especially with its latest offering, the Ace Pro. We’ve already had quite a time with the 8K shooter and you can read more in our hands-on Insta360 Ace Pro review. It has a number of unparalleled features that make it possibly one of the best action cameras ever made.

Of course, it’s the 8K video recording that takes center stage – that’s something neither the GoPro Hero 12 Black nor the DJI Osmo Action 4 can do, but the Ace Pro has more to offer than high-resolution video.

It has essentially the same 1/1.3-inch sensor as the Osmo Action 4, which is larger than that of the Hero 12 Black, and takes 48MP photos in JPEG or DNG raw format. If you don’t need 8K video – which will be made available at launch via a firmware update – then the 4K video capabilities are very solid and can record up to 120fps.

Insta360 Ace Pro mounted on the handlebars of a racing bike traveling at high speed on a desert road

(Image credit: Insta360)

Insta360 Ace Pro and Ace: price and availability

The Insta360 Ace Pro is available now and costs $449.99 / £429.99 / AU$729, which is a decent price. There’s also a budget-friendly ‘Ace’ version of the camera with a smaller 1/2-inch sensor and a ‘regular’ lens. List price is $379.99 / £359.99 / $AU609.