Inside the little-known mountain town dubbed ‘the Switzerland of America’ praised as being less ‘stuck-up’ than other popular resorts

  • Ouray has become Colorado’s best kept secret for avid travelers
  • It is a picturesque town full of rugged mountains and glistening snow
  • The area full of adventures is known as ‘the Switzerland of America’

Say goodbye to influencer-rich Aspen and hello to the quaint town nicknamed “the Switzerland of America” for its stunning views and humble community.

Take a trip to the snow-capped mountains of Aspen, Colorado, and you’ll see that it has become the go-to place for celebrities to spend their money.

But now that a new town is emerging, wealthy skiers are welcome in Aspen. Regular travelers have found their own hidden gem here that is reportedly less “snooty” than other popular resorts.

The adventurous town, still in Colorado, is known as Ouray. The scenic area is filled with sweeping cliffs and beautiful waterfalls.

The glistening snow and translucent ice create a winter wonderland that amazes locals and visitors alike, offering a chilly escape for Aspen’s elite.

Say goodbye to influencer-heavy Aspen and hello to the quaint town nicknamed “the Switzerland of America” for its breathtaking views and humble community

Take a trip to the snow-capped mountains of Aspen, Colorado, and you'll see that it has become the favorite place for A-listers to spend their money

Take a trip to the snow-capped mountains of Aspen, Colorado, and you’ll see that it has become the favorite place for A-listers to spend their money

In addition to the towering cliffs, Ouray is also home to a number of colorful buildings, making it the perfect spot for your next photo opportunity.

Located in the heart of the San Juan Mountains, Ouray is nicknamed the “Switzerland of America” by travelers.

It has been called Colorado’s best kept secret after Aspen became a huge success when Hollywood big shots decided to make it their new favorite destination.

The city is formed by rugged mountains and is located at an altitude of 7,800 meters.

Ouray is often referred to as the Outdoor Recreation Capital of Colorado and the city’s rich history dates back to 1876. Ouray was incorporated just two months after Colorado became a state.

Until the 1980s, Ouray was known as a mining town, but it quickly shifted to tourism, taking advantage of its beautiful views.

Ouray soon became known for its winter sports, including cross-country skiing, snowshoeing, and ice climbing.

It then grew into a first-class travel destination that welcomed a large number of winter sports enthusiasts.

But with the addition of a new town, wealthy skiers are welcome in Aspen, as regular travelers have found their own hidden gem that's reportedly less

But with the addition of a new town, wealthy skiers are welcome in Aspen, as regular travelers have found their own hidden gem that’s reportedly less “snooty” than other popular resorts.

The adventurous town, still in Colorado, is known as Ouray. The scenic area is filled with sweeping cliffs and beautiful waterfalls

The adventurous town, still in Colorado, is known as Ouray. The scenic area is filled with sweeping cliffs and beautiful waterfalls

The glistening snow and translucent ice create a winter wonderland that leaves locals and visitors alike in awe, as it offers them a chilly escape from Aspen's elite.

The glistening snow and translucent ice create a winter wonderland that leaves locals and visitors alike in awe, as it offers them a chilly escape from Aspen’s elite.

Since the city has fully developed into a popular tourist attraction, the focus has shifted to the glittering ice monuments.

To attract winter enthusiasts, the city organized an ice festival, where people climb across the translucent blue ice to the tops of the snow-capped mountains.

Ouray’s ice parks first opened in 1994, when mountaineer Jeff Lowe drew a few hundred people to the ice to enjoy the stunning views.

And while Aspen has influencers and the lucky hat brand Kemo Sabe, Ouray has a wide selection of handmade jewelry and other products that tourists can take home.

Ouray is also home to numerous museums for visitors to enjoy.

US Travel Weekend Features Project