Pornstars and OnlyFans models will compete today in a tournament dubbed the ‘European Sex Championships’.
It is reported that 20 representatives from a dozen countries will participate in the event at an undisclosed location in Gothenburg, Sweden.
Despite initial reports that the Scandinavian authorities had recognized the event as an official sport, they have since clarified that this is not the case and an application to do so has been rejected.
But that hasn’t deterred the organizer, a strip club owner who was reportedly once sued by McDonalds.
The seedy tournament that is streamed live over the internet.
At the so-called ‘European Sex Championships’, a total of 20 participants will compete in various or erotically charged activities in Sweden
The British participation in the European sex championships, Barbie Sins, has had to withdraw for health reasons
Adult star Molly Devon will represent Russia in the competition
The male representative of Slovenia in the championship is only called ‘Mister Riddle’
Britain’s representative – OnlyFans model Barbie Sins – has withdrawn from the event citing “health complications”.
The remaining 19 participants come from all over the continent, including Spain, Italy, France, Ukraine and Russia.
Championship entrants are judged in 16 categories over six-week periods.
These include their skills in seduction and massage, their skill in sexual acts, the appearance of their genitals, how often they can have an orgasm, and their “artistry” and “creativity” in creating a seductive attitude.
Bouts will reportedly last between 45 minutes and an hour for each category.
France’s entry is Lorenzo Viota (left), while one of Ukraine’s representatives is Talia Mint (right)
Both Italian Eric Capitano (left) and Romanian Mugur (right) contestants appear to be fans of the shirtless cowboy look
Greece’s entry Nek Sinner (left) next to Croatia’s representative Sweet Mery (right)
Fifteen of the categories are worth five to ten points each, as determined by judges, except the final, sixteenth, which can be worth 20 points and is based on online audience votes.
At the end of all events, the contestant with the most votes will be crowned champion.
Competitors submitted an STI test before the championship started and must repeat the test every week after that until the end.
One of the judges of the competition is Ziga Sedevcic, head of the organization Dobra Družba, a non-profit representative group for sex workers and the adult industry in Slovenia and the Balkans.
Finland is represented by Ann Joy (left), while Ukraine’s second named competitor is Matthew Meier (right)
Portugal is represented by SexyLexy (left) while Selva Lapiedra (right) is the match for neighboring Spain
The competition will be held at a secret location (pictured) in Gothenburg in southwestern Sweden
One of the judges of the championships is Ziga Sedevcic, head of the organization Dobra Družba, a non-profit representative group for sex workers and the adult industry in Slovenia
The European Sex Championships themselves are organized by Dragan Bratic, who owns a number of strip clubs in the Jönköping region of Sweden.
It’s not the first time Mr Bratic has made headlines.
Several local politicians over the years have objected to his clubs opening in their areas.
And in 2009, he even angered the international fast food giant McDonald’s.
According to local media, McDonald’s sued Mr. Bratic over his then-new striptease bar called “McDragan’s Drive In!”, claiming that the logo was too similar to theirs.