The Modern Day Knight Project claims that in just three days it can turn participants into “the husband, father and man you respect and admire.”
This hardcore bootcamp aimed at entrepreneurs, executives and leaders includes a series of grueling physical challenges such as ice baths, long runs and bear crawls.
One challenge called the “75-hour Crucible” costs $18,000 and promises those who sign up that the challenge will “shatter your self-doubt and limiting beliefs” and help you “heal from trauma that has left you feeling broken and unworthy ‘.
But videos of participants lifting hammers as they sat in the sea in Chino Hills, California, while being shouted at, have led to the ‘toxic’ project being ridiculed on social media.
In one viral clip, an instructor shouts at the audience: “F***ing quitters, pieces of s***, do you want to be a better husband, a better father, a better man?”
The Modern Day Knight Project claims it can turn participants into “the husband, father and man you respect and admire” in just three days
The $18,000 “75-hour Crucible” promises those who sign up that the challenge will “break through your self-doubt and limiting beliefs.”
In one viral clip, an instructor stands in front of participants and tells them that 60 percent of them will not make it to the end of the course
“None of you deserve to be here, you better move with a purpose,” the instructor continued.
In another video posted to TikTok, a group of men can be seen on the beach in the dark.
You can hear an instructor shouting aggressively, “Come here, you damn slow fat one.”
Two men are removed from the group and told to ‘eat a cookie’ while the others crawl across the sand towards them.
“They’re going to crawl and suffer until you’re done with that damn cookie,” the instructors shout.
Other footage taken during the boot camp and posted online shows intense wrestling, ice baths and weightlifting exercises.
In a promotional video for the project, Bedros Keuilian said: “The project is not an experience, it is also a process.”
“It’s like giving chemotherapy to a cancerous part of the body,” he explained.
“You have to be able to control your emotions,” he added.
In another viral clip posted on
“I can see it in your damn eyes, that most of you don’t look like you belong here,” he is heard saying.
‘I’ll be damned, I’ll take this damn knife off my damn waist and cut this damn tattoo out of my damn hand before I let any of you fuck Friday, here come ***ing b****es for your graduation ,’ he shouted as he hit the table in front of him with a knife.
Meanwhile, those taking the course sat behind school desks and seemed to listen attentively.
Promotional images from the boot camp’s website show participants wrestling and taking ice baths
The military-style activities include bear crawls and hammer lifting while sitting in the sea in Chino Hills, California
Some social media users have expressed skepticism about the camp’s tactics.
“I really feel for these guys,” one user wrote on Reddit.
‘Imagine how heartbroken you must be to volunteer to be robbed in this way in the hope that it will improve your life’
“It’s really a crappy $20 self-help ebook, and a week at a crossfit gym, except some degenerates who have failed at everything else in their lives keep telling you what a fucking loser you are, and then they take $18,000 from you,” the user added.
‘Honestly, if you’re so insecure about your masculinity that you’re willing to pay ridiculous money to be abused and belittled by some bearded c**** who invariably looks like they’re enjoying it way more than strictly necessary is, you’ We are the furthest away from ‘an alpha,'” another wrote on the site.
‘I don’t understand a second of this. What is the goal? being verbally abused and physically abused only to return to your desk job,” a third commented on the images.