Infrastructure, BFSI companies among top advertisers for cricket in 2023 | News – Business standard

Disney Star is hoping to score another six during the 2024 Indian Premier League (IPL) as advertisers continue to queue up even this year.

Infrastructure and banking, financial services and insurance (BFSI) companies were among the top advertisers for cricket tournaments in 2023.

And Disney Star expects major beverage companies to jump on the bandwagon, especially during the upcoming cricket tournament. This is because summer is the season when the demand for most cold drinks is highest during a year.

According to a source, Reliance Consumer Products’ Campa Cola, the latest entrant in the cola market, is also expected to advertise heavily during

First print: February 14, 2024 | 12:42 pm IST