Influencers slammed for going on a private jet and ‘no expense spared’ trip with Elizabeth Arden amid cost of living and climate change crisis
Fans have slammed Simone Anderson and other influencers for splurging on a no-cost trip to one of New Zealand’s most exclusive destinations amid a cost-of-living crisis.
A small number of trendsetters were treated to the trip by cosmetics giant Elizabeth Arden, which included luxury accommodation at the Bay of Islands’ Eagles Nest.
The resort is known for its sky-high prices, including a package worth $10,000 per night.
The backlash came after the Outspoken podcast posted details of the trip on their Instagram.
The post used images from the junket shared by Anderson, including photos inside the private jet used for air travel, freebies and a ‘welcome gift’ of Moet champagne.
Fans have slammed Simone Anderson and other influencers for splurging on an all-expenses-paid trip to one of New Zealand’s most exclusive destinations amid a cost-of-living crisis. Pictured: Anderson (L) and a traveling companion enjoying the recent trip
Former star of The Voice Australia, singer Sarah Browne, was among those to express their concerns.
“I don’t understand why it (the trip) would entice anyone to buy from the brand,” she posted.
‘It’s smug and snobbish. What benefit does this excessive display of wealth have for the general public?’
A small number of trendsetters were treated to the trip by cosmetics giant Elizabeth Arden, which included luxury accommodation at the Bay of Islands Eagles Nest. Pictured: The lucky influencers board the private jet for their trip
“I find it (the trip) unattainable,” another follower added.
‘It would rather be a competition for people who really want to get away for a while. Mothers, caregivers, care providers. I love seeing some regular moms test a few, get treated, and walk out with a big bag full of goodies to take home. Much more recognizable too.’
Several followers branded the inclusion of controversial influencer Simone Anderson, 33, in the trip as a “negative.”
Fans responded with negative comments about the influencers’ journey
“It’s a no from me,” one user explained, continuing: I think considering the cost of living, climate change, genocide, etc., it’s tone deaf. Add the Simone Anderson factor to that and it’s a hard no from me.’
Anderson, who shot to fame after losing 92kg, has a history of being reprimanded by the Advertising Standards Authority after failing to disclose paid content in her posts.
Another follower felt that influencer junkets were now hopelessly outdated as a way to entice consumers.
“This just feels so 2016,” they wrote.
The resort is known for its sky-high prices, including a package worth $10,000 per night. Pictured: a welcome gift of Moet champagne that was part of the free package
‘I don’t think people are more impressed by influencer brand trips. Plus it’s such lazy marketing. Do it better.’
Meanwhile, Anderson celebrated her trip by posting videos and selfies to her Instagram, including a short clip of herself ‘dancing’ on board the private jet.
‘This location has been on my bucket list for years. I feel incredibly honored to be here now. No words,” she captioned her post.