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Beauty influencer accused of racism for using hair oil ‘made for black women’ and forced to delete video
- Mielle’s Rosemary Peppermint Hair and Scalp Strengthening Oil has been a popular hair treatment trend on TikTok that exploded in 2022
- While several influencers posted about the product online, a beauty guru was called out for stealing the ‘made for black women’ oil.
- Danielle Athena’s hair washing tutorial with hair growth oil has sparked a controversial debate online.
- Some black women fear that the trend to promote the oil will increase the price of the product and lead to changes in the formula.
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An influencer is accused of racism for using a hair oil ‘made for black women’.
Beauty guru Danielle Athena’s hair-wash tutorial with the much-hyped Mielle Rosemary Mint Scalp and Hair Strengthening Oil sparked a heated debate on Twitter after a woman, nicknamed @aprettyPR on Twitter, denounced the influencer for stealing from her black women.
Athena’s video opened the doors to an onslaught of criticism with some women expressing their displeasure despite the black-owned brand advertising the oil “for all hair types.”
“A dropper of Mielle Rosemary Hair Growth Oil all over my scalp,” Athena said in the video.
The influencer who has around 49,000 followers on TikTok has since deleted the video.
Danielle Athena’s hair washing tutorial with hair growth oil has sparked a controversial debate online.
Athena’s video was reposted by @aprettyPR with the caption: ‘White women steal from black women and they’re just doing shit. and of course she disabled those comments.
Some users were concerned that the trend to promote the oil would increase the price of the product and lead to changes in the formula.
‘When a product made FOR POC [people of color] then used and popularized by non-POCs, companies tend to change ingredients and formulas to fit the majority of people who buy the product,” wrote one user. “MEANS IT WILL NO LONGER WORK THE SAME FOR THE TARGETED CONSUMER.”
The increasing popularity of the oil has also led to a supply shortage in some stores, with some local stores saying they are almost out of stock.
“Thing is, there are BARELY any hair products on the market for black hair that actually work and hydrate, nourish and maintain our curls, so having a product that finally works for the US will sell everywhere thanks to the people who “Discovered” it. .’
Others argued that rosemary oil can strengthen hair and promote healthy growth.
‘Are you upset that oil gets on your scalp? Or because you support a black business while doing it? I want to know where to direct the outrage,” wrote one person.
Another person added: ‘Honestly I’m so confused by this. I’ve been doing this for years with my hair, and not because I’ve seen black women do it.
“I love researching that rosemary oil is great for hair loss and hair growth, I didn’t know this was proprietary.”
“I recognize how some black women feel and we should respect that,” wrote another. ‘However, I’m sure this black-owned company is delighted to have free marketing and support from non-black customers. Your support helps grow the business, which creates opportunities for its black shareholders.
Some argued that rosemary oil can strengthen hair and promote healthy growth.
Another person argued that they can see the pros and cons of the oil that is advertised.
Mielle’s owner, Monique Rodriguez, addressed the dispute, confirming that the company would keep the formula the same.
Meanwhile, Mielle’s owner, Monique Rodriguez, has addressed the dispute, confirming that the company would stick to the same formula.
“We have no plans to change the formula of the rosemary and peppermint oil or any other product,” Rodríguez wrote on Twitter. “There have been some recent comments on this subject, but I can personally guarantee that we will not be making any changes to the ingredients.”
Mielle promotes her company online as a beauty brand that believes in natural, healthier hair ingredients through the use of a variety of herbs and minerals.
While several products on the Mielle website are “made for all hair types,” most of the models on the site are black.
The hair growth oil has been trending on social media since the summer of 2022, but it hasn’t gained any negative traction until recently.