A glamorous Australian mummy blogger has documented her emotional journey after giving up her fake tan as part of a cancer charity campaign.
Indy Clinton, who famously applied fake tan before giving birth as part of a ‘pre-labour makeover’, has teamed up with the Cancer Council to promote the ‘End The Trend’ challenge, which discourages young Aussies from glorifying tanning.
On day two of the challenge, the 27-year-old mother of three posted a video to Instagram Stories describing how “liberated” she felt after embracing her natural skin tone while attending a Taylor Swift concert.
‘You know what? It was actually a lot easier than I thought it would be. I felt completely liberated in my own skin,” the Sydney influencer said.
Indy, who was recently named TikTok creator of the year, said she had an epiphany about self-confidence after embracing a tan-free lifestyle for two days.
Glamorous Australian mummy blogger Indy Clinton, 27, (pictured) has documented her emotional journey after giving up her fake tan as part of a cancer charity campaign
“It’s one of those things where it’s in your head and no one else around you looks at you and says, ‘You could have gotten a tan before this event,'” she explained.
It’s funny because you think everyone is staring at you. For me, it was getting outside my comfort zone, which I think is the scariest part.
She further noted that feeling vulnerable made her “focus on other things that made her feel beautiful,” such as her outfit and hairstyle.
On day two of the challenge, the mother of three posted a video to Instagram Stories describing how “liberated” she felt after embracing her natural skin tone while attending a Taylor Swift concert.
Indy, who was recently named TikTok Creator of the Year, said she had an epiphany about self-confidence after embracing a tan-free lifestyle for two days
In closing, the blonde shared a moving message about the cultural mores surrounding tanning.
“These beauty standards that have been set in society that glorify glamour, you know, being tan makes you look better, makes you look skinnier, makes clothes look better,” she warned.
“I felt really liberated to go out and just feel comfortable in my own natural skin tone,” she added.
The Cancer Council’s End The Trend campaign was launched in December last year and aims to eradicate the harmful and incorrect belief that tanning makes you more attractive.
In closing, the blonde shared a poignant message about the cultural mores surrounding tanning: “These beauty standards that society has set and glorifies, you know, being tan makes you look better, makes you look skinnier, makes clothes look better ‘