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Indians are traveling abroad in higher numbers, with a sharp 12% increase in departures in the first half of 2024 compared to pre-Covid levels, according to a report by rating agency CRISIL. Indian tourists, who accounted for 2.4% of the global outbound travel market in 2019, are now becoming a crucial part of the global tourism landscape.
Higher disposable income, better connectivity with airlines and simplified visa procedures have made it easier for Indians to travel abroad. “The increase in disposable income has made international travel more affordable, and improved airline connectivity has made foreign destinations more accessible, the report said.
What is driving the change in travel preferences?
Indians are no longer just looking for typical vacations. Many opt for unique experiences such as wellness retreats and adventure travel. Demand for international destinations is growing, especially in places where travel is now cost-effective. In fact, a five-day all-inclusive trip from Mumbai to Bangkok during Diwali week, with accommodation in a five-star hotel, could cost around 7% less than a trip to Goa.
With four-star accommodation, the cost of a trip to Bangkok and Goa becomes almost comparable. “International destinations are becoming increasingly attractive, with trips sometimes only 5-10% more expensive than domestic trips,” according to Pickyourtrail, an online travel platform.
“Last year, last-minute bookings to visa-free destinations have increased by around 20-25%. We’ve even seen customers booking trips while on their way to the airport! Hotels are responding with tempting last-minute deals, making spontaneous international travel incredibly convenient,” says Hari Ganapathy, co-founder of Pickyourtrail.
“As more countries recognize the potential of the Indian market, we expect to see an increase in the number of visa-free options in the future,” he added.
Where do Indians travel?
Visa-free countries such as Thailand, the Maldives, Malaysia and Sri Lanka are becoming increasingly popular. Pickyourtrail has witnessed a 20-25% increase in last-minute bookings to visa-free countries in the past year. The convenience of these visa-free destinations is attracting more Indian tourists, especially for short breaks.
“Many travelers take advantage of public holidays to book trips of 3 to 4 days,” according to the booking platform. Long weekend getaways to these destinations are up 7 to 10%. For many, it’s about convenience, because they can book international holidays without extensive planning.
How long do Indians stay abroad?
According to data from Pickyourtrail, the average stay for Indian tourists in visa-free countries is approximately 5-7 days:
Thailand: about 6 days
Maldives: 4 days
Malaysia: 5 days
Sri Lanka: 4-5 days
These short trips suit the preferences of young professionals, couples and families, especially those between the ages of 25 and 45. Most travelers come from major urban areas such as Maharashtra, Delhi and Karnataka.
What are Indian travelers looking for?
A combination of relaxation and adventure seems to be the key for Indian tourists. From beach vacations and water sports to cultural experiences and exploring local markets, travelers are looking for varied experiences. Culinary tourism is also gaining popularity, with many travelers eager to try local cuisine wherever they go.
How much do Indians spend?
For a week-long international trip, the usual budget for Indian travelers ranges from Rs 30,000 to Rs 70,000 per person, according to Pickyourtrail. Preference is given to value-for-money deals and package options so travelers can enjoy more for less.
Travelers are more interested in balancing cost and experience. “Indians are increasingly choosing value-for-money options that still offer a great travel experience,” the travel platform says.
First publication: September 27, 2024 | 4:25 PM IST