I’m suddenly very excited about Nvidia’s new RTX 5090 – but probably not for the reason you expect

This week’s unveiling of the Nvidia RTX 5000 at CES 2025 in Las Vegas was quite a mixed bag for me. On the one hand, the generational price drop of the new RTX 5070 was an extremely welcome sight, as was the backwards compatibility for DLSS 4 on all RTX cards. On the other hand, the RTX 5090 will cost $2,000, and Nvidia’s new Multi Frame Generation technology – while impressive – will be exclusive to the next generation of GPUs.

Still, there was one footnote to Nvidia’s series of CES reveals that really piqued my interest: a renewed commitment to its SFF-Ready program. This program has been floating around for a while – it was a small part of the Nvidia press presentation I attended at Computex last year – but I hadn’t really paid much attention to it until now.

Why? As much as I love compact PCs, Nvidia’s SFF (Small Form Factor) program felt a bit half-hearted at the time. The scheme established key specifications that other industry bodies – mainly third-party GPU makers and case manufacturers – had to follow, creating a kind of certification that assures users that their chosen graphics card will fit in whatever compact case they buy.

Not all RTX GPUs are created equal – sometimes smaller is better. (Image credit: Nvidia)

It was a good idea in theory, but there wasn’t much that an experienced PC builder couldn’t reasonably extrapolate – most of the current generation’s supported cards were dual-fan RTX 4070 and 4070 Ti models, with a small handful of thirds -lot of 4080 cards. The only supported first-party FE (Founders Edition) cards from Nvidia were the 4070 and 4070 Super – if you ever saw an RTX 4090 FE in real life, you would perfectly understand that there was no chance of an ultra-thick GPU inside would fit an SFF case.