Outside critics can debate endlessly about whether innovation died with Steve Jobs, but at least one former Apple employee has used TikTok to expose the company’s declining ingenuity and falling standards.
The ex-employee, once an Apple sales specialist based in Los Angeles, called the launch of the new iPhone 15 “probably the most disappointing event I’ve seen.”
Despite touted changes like USB-C charging and potentially life-saving new features like Roadside Assistance, the ex-salesman simply called Apple’s latest iteration “the iPhone 14 Pro with titanium” – a reference to the new device’s “aerospace-grade titanium.” outside.
Worse, the ex-employee said, the “colors suck.”
But the new iPhone wasn’t the only target of his scathing criticism: everything from the new Series 9 Apple Watch to Apple’s desktop screens were put in his crosshairs.
Beware of the iPhone SE, which he described as simply “Tim Cook’s way of ripping you off.”
Despite touted changes like USB-C charging and potentially life-saving new features like Roadside Assistance, the ex-salesman simply called Apple’s latest iteration “the iPhone 14 Pro with titanium” – a reference to the new device’s “aerospace-grade titanium.” outside
Watching the launch of the new iPhone 15, former Apple employee Tyler Morgan, @hitomidocameraroll on TikTok, had little interest in new hardware features like the new “action button,” which he described as “whatever.” He called the launch event “the most disappointing event I’ve seen”
When it comes to the new iPhone 15, former Apple sales specialist Tyler Morgan, who goes by @hitomidocameraroll on TikTok, had little interest in new hardware features like the new “action button,” which he described as “whatever.’
Mobile gamers will love the new phone’s ability to perform “ray tracing,” a graphics rendering feature that makes surface features such as virtual reflections, light sources, and shadows behave more like they would in the real world.
Morgan described this addition as simply “okay.”
The iPhone camera’s ability to zoom five times was described as ‘measly’ – and, making matters worse, only available on the iPhone Pro Max.
He also showed off the mobile device’s drab, professional new colors: beige and blue.
The sleek device has a textured matte finish, a ceramic shield, and supports USB-C charging
Apple debuted the iPhone 15 Pro and iPhone 15 Pro Max on Tuesday, designed with aerospace-grade titanium that is strong yet lightweight, making it Apple’s lightest Pro models ever
The criticism was in stark contrast to the bells and whistles highlighted at Apple’s iPhone 15 launch event last Tuesday.
Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, said: ‘iPhone 15 and iPhone 15 Plus represent a quantum leap forward with exciting camera innovations that fuel creativity, the intuitive Dynamic Island and features like Satellite Roadside Assistance that make it a real success. . difference in the lives of users.
“We’re also taking the power of computational photography to a new level this year with a 48MP main camera featuring a new 24MP standard for super high-resolution photos, a new 2x telephoto option and next-generation portraits.”
The iPhone 15 and the larger iPhone 15 Plus, which starts at $899, feature a 48-megapixel main camera, capable of twice the telephoto range for taking photos and 4K video, and the new A16 bionic chips.
The iPhone 15 Plus has a 6.7-inch display but the same features as the flagship model, which has a 6.1-inch screen.
Both smartphones have new capabilities that allow users to take portraits without switching to portrait mode.
An Apple executive said the company used machine learning to detect a person in the frame, allowing users to turn a photo into a portrait immediately or later in the Photos app.
‘When a person, dog or cat is in the frame, or when a user taps to focus, iPhone automatically captures depth information so users can later transform photos into stunning photos in the Photos app on iPhone, iPad or Mac. portraits,” Appel shared.
The new model has Dynamic Island, a ‘pill-shaped’ cutout at the top of the screen that shows notifications and activities – a feature only available in the high-end iPhone 14 series.
‘The elegant experience fluidly expands and adapts so users can see the next direction in Maps; easily control music; And with third-party app integrations, you get real-time updates on food delivery, ride sharing, sports scores, travel plans and more,” Apple said on Tuesday.
The iPhone 15 also has an OLED Super Retina display, which supports Dolby Vision content at 1,600 nits of brightness.
But on TikTok, Morgan was having none of it.
The former employee advised Apple users to upgrade not only to the new iPhone 15, but also to many of their other products.
Hold off on the iMac until the company completes a long-term upgrade. Avoid later generations of the AirPod, which he says have gotten progressively worse. And never bother buying an Apply display for your desktop.
“I know they look nice, okay,” Morgan said, “but my 14-inch MacBook has a better refresh rate than both of these.”
“I’m just trying to help people,” as he explained below one follow up post.