I’m a psychologist and that’s why the McDonald’s logo is red and yellow – it has a VERY specific purpose
A psychologist has deciphered the McDonald’s logo and revealed the specific reason why the fast food chain may have chosen the colors red and yellow.
Based in the UK, Karen Haller is an expert in applied color psychology and runs her own behavioral design company.
In a blog post on its website, the expert said that the combination of colors in McDonald’s logo is no coincidence.
Looking at the psychological effect it has on clients, Karen explained: ‘Red generates stimulation, appetite, hunger, it attracts attention.
“Yellow evokes feelings of happiness and kindness.”
According to psychologist Karen Haller, the combination of red and yellow appeals to customers on the go
As a result, Karen says, the two colors emphasize an important part of the business model for customers.
“When you combine red and yellow, it’s about speed, speed,” she added.
“The language of color is passed on to the brain faster than words or shapes – because they act directly on our feelings and emotions.”
As such, the logo is specifically designed to target customers on the go.
From a practical point of view, the expert also pointed out that yellow is the most visible color in daylight – making the ‘Drive-Thru’ signs stand out to potential customers.
In recent years, some UK McDonald’s stores have incorporated dark green elements into the design.
Analyzing this decision, Karen says the brand wanted some of its restaurants to feel more inviting than a quick stopover.
She added, “Green awakens the feelings of nature, natural and environmentally friendly. It’s no longer about grabbing a quick bite to eat.’
Pictured: A McDonald’s in Hobart, Australia with the red and yellow branding on the Drive-Thru building
In recent years, McDonald’s stores in the UK have incorporated green elements into the design, making them look more inviting, according to Karen
The McDonald’s logo – often referred to as the “Golden Arches” – was developed in 1962 by designer Jim Schlinder to allegedly give the brand a more “corporate” look.
Earlier this week, McDonald’s fans were stunned to learn why the fast food chain’s Filet-O-Fish burger was originally created.
In 1962, Lou Greon—who owned a franchise in Cincinnati, Ohio—decided he needed to add a new item to the menu after sales dropped 70 percent.
Because his restaurant was located in a predominantly Catholic part of the city, the businessman noticed that it was especially quiet in his restaurant on Fridays.
This is because some branches of the Christian Church do not eat meat on this particular day of the week.
Speaking to The List Show in 2015, Lou’s son Paul explained how business was booming for their competitor Frisch’s Big Boy – which had a fish sandwich on the menu.
Determined to lure customers back to his branch, Lou developed his own fried fish patty and tartar sauce – which he stuffed into the classic McDonald’s bun and added a slice of American cheese.