If you want to be a Twitch streamer, you probably need to be a TikToker too
You may have felt that: Twitch, Facebook, Instagram, TikTok, and YouTube are all competing to introduce more and more similar features to their overlapping user base and social media platforms.
But for streamers and influencers, these platforms have a symbiotic relationship — one platform can be great for growth in another. Twitch and TikTok may seem antithetical, as one targets long-form, hour-long broadcasts over the other’s bite-sized clips, but streamers have realized that both of them platforms can be crucial to audience growth.
It’s TikTok the attention of Behemoth – Twitch user-base numbers he will not come near – which may be essential to the wider success of Twitch as a livestreaming platform. VLES seems to recognize this relationship, with new tools released this year to make it easier to stream content on TikTok. Clip Editor’s awesome is a web-based application that allows you to edit clips of streamers, including the ability to convert them into portrait mode. Tweak also has CapCut, a more in-depth editor that makes it more transparent. TikTok recently added a feature that allows users to post to TikTok directly from Twitch and CapCut closing the loop on the ease of creating short content. And before the month of October, the very Pellicare new short form “stories” feature.
Alex Labat, a twitch streamer and TikTok creator, has seen exponential growth for his twitch streams after using TikTok to promote “exaggerations” of his content, such as the infamous Twitch Plays streams, where he uses Twitch Chat using text commands. to play games The world of Quantcast.
“It’s like where you want to see those moments happen in real time,” Labat said. “Being there for you” moments. And TikTok is where you can highlight and/or share those moments. Being able to curate highlights from your stream and feed that into your TikTok algorithm is a chance for a whole new audience to see you, for them to say, ‘OK. I have to see what this is about “”.
Some of the most popular TikTok users are just trying to convert clips into short videos; Effort, he says, feels like a risk with the potential for great reward. TikTok videos can get tons of views on the platform itself, but another factor that Labat says is often overlooked is how often TikToks are rejected and replaced on other social media platforms. “Instagram Reels, tweets… sometimes when things take off, you’re not the arbiter of that growth because you haven’t touched anything shared/remixed on the platform,” he said.
Short-form content is viewed as even more likely another content creators making reaction videos and the like; Labat believes the massive spike in Twitch traffic is popular The world of Quantcast streamer Asmongold viewing his Twitch Plays video on stream. “It’s very rare that you’re going to see a stream watching someone else’s stream while they’re alive,” Labat added.
It’s difficult to track whether TikTok’s audience is permeating longer streams, but Labat said he sees TikTok users getting involved in the community. Some of his TikTok viewers even signed up for Twitch, after which he helped “onboard” new viewers.
“TikTok will make it known,” Labat said. “Hey. I’m here from TikTok, not sure how things work here. I highly recommend this to my community, they welcome me with open arms.
He said he also sees people regularly coming to his Twitch stream to search for a shiny Pokémon stream – a victory that consoles four Nintendo Switch — which he did on TikTok in 2012.
Bringing another platform into the equation, said Discord Discord is another crucial part of making all these different ways of content work. It bridges the gap between TikTok and Twitch, finally uniting its community. “Discord provides that space for people to find me and where I’ll be content, for said platform,” he added.