If Diablo 4’s queen of hell is a spicy tomato, this Burger King ad gives me ideas
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Have you ever played a video game and thought to yourself, “Hey! That guy sure is the digital embodiment of a triple pickle quarter pounder with bacon?
Of course you have. Burger King Japan knows you crave burger-iffic versions of all your favorite characters from the best RPGs and beyond, so it intends to deliver the goods.
BC Holdings announced its latest ad campaign (opens in new tab) is all about promoting Diablo 4. With none other than the Queen of Hell herself taking center stage as the face of the project, the Lilith Spicy Tomato Double Whopper Cheeseburger will be offered at Burger King locations across the region starting December 16 . a burger is joined by two other limited-time creations that are also based on Blizzard’s demonic hack n’ slash action series. However, all this talk of gore and burgers has made me hungry to try out BK’s curious association game for myself.
Citizen Queen
While Lilith, Queen of the Succubi may not immediately spring to mind spicy tomato sauce, BK Holdings still wants to pay homage to the misunderstood character. “It’s a civilian inspired by the wrath of Lilith, who descended into Sanctuary after being exiled for a long time due to a blood ritual,” it said, referring to the events of the second game in the Diablo series.
“This product is a specialty burger finished with a flame-grilled beef double patty, four slices of cheese, and a spicy hot tomato sauce,” the item description reads on Famitsu (opens in new tab). The sauce in question “has the moderate spiciness of chillies and the umami of garlic,” which actually sounds pretty good.
Other burgers in the Diablo 4 Burger King collection include the Butcher Double Meat BBQ Cheese Burger and the Diablo Garlic Double Cheese Burger, and you can buy any of the three (or all of them, if you’re particularly crafty) to earn a free Lilith sticker with your order. Excuse me while I book a ticket to Tokyo.
A pizza the action
As I read about BK’s whimsical burgering of gaming icons, I wondered: Which fast food items would be my favorite characters?
One of my favorite games from 2022 was Resident Evil: village, so here’s what I think would be three of the Four Lords in the shape of a pizza. I’m going to use Pizza Hut Hong Kong’s nightmarish offerings as a basis for comparison, so I hope you have a strong stomach.
- Salvatore Moreau (Seafood delight (opens in new tab)): not only does this insidious creation contain a tantalizing mix of scallops, cranberries, and carrots, but the orange mayo sauce adds a particularly unsettling aftertaste that I think mirrors Moreau’s generally off-putting attitude.
- Lady Dimitrescu (Scallop cheesy offerings (opens in new tab)): let’s face it – Alcina is a queen, so she must have a pizza topped by, yes, another pizza. With five cuts of meat and the choice of scallops or peaches with pesto dressing, Lady D’s spiritual pizza sibling can’t get much funkier or grab your attention, for better or for worse.
- Charles Heisenberg (Beef legend (opens in new tab)): Like Heisenberg, this pizza starts off strong with a base of beef, peppers, and barbecue sauce. Things start to get a little out of hand when you dig a little deeper, because just like Heisenberg hopes to use Rose to destroy Miranda, our taste buds are ravaged by a combination of peach, cherry and tartar sauce.
But what about Donna Beneviento, what pizza topping could catch the black girl and her horrifying doll, Angie? The only thing that comes to mind is that time I forgot to put a topping on the regular Tesco pizza base. Charred on the bottom, pale and tasteless on the top. It wasn’t a good day.
Hopefully Burger King’s devilish burgers take off and we see a slew of gaming tie-ins released.