- IBM has pulled its global advertising from Elon Musk’s X, formerly Twitter
- Media Matters found that ads from brands like IBM, Apple, Oracle and Comcast’s Xfinity and Bravo were running alongside Hitler and Nazi content
- X’s moderation policy has been relaxed under Musk, who cut some of the staff involved in security on the platform when his $44 billion acquisition closed last year
IBM has pulled its global advertising from Elon Musk’s X after claiming the company’s ads were next to pro-Nazi material.
Media Affairs’ The report claimed it found ads from major brands, including Xfinity and Bravo from IBM, Apple, Oracle and Comcast, alongside content “praising Adolf Hitler and his Nazi Party.”
“IBM will not tolerate hate speech or discrimination and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation,” the company said in a statement.
Comcast told the Financial Times it was investigating the matter, while Apple and Oracle had yet to respond. DailyMail.com has contacted each company for comment.
IBM has halted its global advertising on Elon Musk’s Pictured is Arvind Krishna, SVP and director of IBM Research
Media Matters released a report claiming it found ads from major brands, including Xfinity and Bravo from IBM, Apple, Oracle and Comcast, alongside content “praising Adolf Hitler and his Nazi Party.”
Musk relaxed moderation policies and cut some staff involved in security on the platform when his $44 billion deal to own the social media company was completed last year.
Advertising revenues were down about 50 percent, Musk sheepishly admitted in July, just as X’s newly appointed CEO, Linda Yaccarino, took on the tough task of reassuring brand sponsors.
Yaccarino headed Comcast’s NBCUniversal before joining the social media platform in June.
She has met with advertising agencies and brands and stressed that the company is investing in technology to ensure brands are active alongside desirable content – despite recent reports.
According to the Financial Times, some brands are also concerned about the content posted by Musk himself.
In one screenshot, Media Matters showed an Oracle ad placed under a post that included a photo of Hitler’s photo and a quote from him about “truth.”
Musk relaxed moderation policies and cut some staff involved in security on the platform when his $44 billion deal to own the social media company closed last year
Advertising revenues were down about 50 percent, Musk sheepishly admitted in July, and as for X’s newly appointed CEO, Linda Yaccarino (pictured), the news will further complicate the already daunting task of reassuring brand sponsors .
Another screenshot showed an Xfinity ad beneath a post praising the Third Reich.
This isn’t the first time Musk has challenged nonprofit groups that smear the social media platform.
In September, Musk threatened a lawsuit Anti-Defamation League, a civil rights group that fights anti-Semitism.
He denounced the group, claiming they had tried to “destroy this platform by falsely accusing it and me of being anti-Semitic.”