I went to see my beauty products stocked in Coles and spotted a massive fail: ‘This is so embarrassing’
The young founder of a global beauty brand had an embarrassing blunder that nearly cost her thousands of dollars.
Iris Smit, from Perth, is the owner of the multi-million dollar company The Quick Flick, which is best known for creating the world's first eyeliner stamp in 2016. The brand has since expanded to offer sunscreen and skin care.
Iris and her team were preparing to launch the new Quick Screen Whipped Body Moisturizer and Aftersun Mousse in Coles, so they took a mock-up shelf to a local store to visualize what it would look like on the shelves.
Then they discovered a typo on the tray's packaging.
The side stated that the main ingredient was 'chilled cucumber' instead of cucumber, leaving Iris shocked.
It was a lucky find, as the team would print as many as 50,000 shelf trays in the same design and roll them out in supermarkets.
Quick Flick founder Iris Smit noticed the unfortunate error before the latest product was due to launch in Coles stores nationwide. The side said the main ingredient was 'chilled cucumber' instead of cucumber, leaving Iris shocked
The moment Iris and an employee discovered the printing error, it was captured on camera and the images were shared on TikTok.
'This is wild! Thank goodness we take our testing process seriously to prevent CRAZY mistakes like this from happening!' read the video caption.
In the clip, the two women are seen looking shocked as they made the discovery.
'During our test visit, Iris noticed something. She said, “come, come, come, come here quickly!” …and when I saw it, I saw it,” the worker said in a voiceover.
'Panic mode was activated when Iris frantically contacted our design team to correct the error as quickly as possible.
'And what was the outcome? Well, we managed to get everything sorted just in time for our two new mousses to arrive in Coles stores.”
It was a fortunate discovery as the team would print as many as 50,000 shelf trays in the same design and roll them out in supermarkets.
The hilarious clip has since been viewed more than 1.4 million times and dropped thousands of times.
“Omg, seriously, this is priceless,” one wrote, while another said: “That made me cry.”
“Ladies haha, that's why you have a final spec sheet, a design approval form signed by three different departments,” said a third.
The Quick Screen range includes products for your skin, eyelashes and eyebrows (pictured)
The idea for The Quick Flick came about in 2016 when she was looking for an easier way to apply her winged eyeliner every day.
Upon making the Forbes Rich List in May 2022, Iris told FEMAIL she was honored to be on the list at a difficult time for companies in the Asia Pacific region.
She was one of 4,000 people nominated for a place on the coveted list. The youngest person on the list was only 14 years old, while the average is usually 26.8.
The young entrepreneur – who invested $10,000 of her own money into her brand – appeared on Shark Tank in May 2018, just three months after launching.
The “sharks” were interested in her $35 product, with Andrew Banks offering to invest $300,000 – a deal for 25 percent of her company – just three months after launching in 2016.
But five months later, when it was time to sign the contract, Iris realized that her company was worth much more than the offer.
“My company was valued at $1 million by the sharks on the show, but by the time the show aired in May, the valuation had already tripled. “I wasn't in a position where I really needed the $300,000,” she said.
The winged eyeliner queen struck out on her own – and within 12 months, she had earned over $10 million dollars.