L’AGENCE presented its spring 2025 collection entitled ‘Return to the Plaza’ during New York Fashion.
The showcase took place at the iconic hotel, which also served as the inspiration for the celebrity-loved brand.
As noted in the collection notes, the latest designs capture the refined opulence of the location, the wonder and joy of creating a home from home on a long journey.
“I think this is the strongest collection to date,” Tara Rudes-Dann, fashion director of L’agence, tells the Daily Mail.
‘Because of so much femininity that makes her feel excited… there is so much new, but we never lose sight of our DNA, which makes her want more and more… including me!’
L’AGENCE presented its spring 2025 collection titled ‘Return to the Plaza’ during New York Fashion Week
True to the label’s signature aesthetic, Spring 2025 is soft, dreamy, effortless and chic, in a palette of vibrant reds and soft pinks to sage.
Since its founding in 2008, travel has been central to L’AGENCE’s design concept.
In line with this, day dresses and matching sets are a big focus this season, for the jet set who always wants to look their best.
The collection features pleated, crinkle chiffon and power mesh fabrics that are easy to pack and wear, for any holiday.
The showcase took place at the iconic hotel that also served as the celebrity-beloved brand’s muse
True to the label’s signature aesthetic, Spring 2025 is soft, dreamy, effortless and chic, in a palette of vibrant reds and soft pinks to sage green.
‘I think it’s the strongest collection yet,’ L’AGENCE Fashion Director Tara Rudes-Dann (pictured with Creative Director Jeffrey Rudes) tells the Daily Mail
Over the years, L’AGENCE has managed to attract quite a few celebrity fans, many of whom came out to show their support this season.
Brand ambassador Brooks Nader attended in a black, fitted mini dress by L’AGENCE.
The Louisiana native made the chic look her own by adding a black cowboy hat and dark sunglasses.
Blonde beauty Julianne Hough looked stunning in a black L’AGENCE jumpsuit with tuxedo lapels.
Fashion icon Olivia Palermo teamed up with the brand’s vegan leather Truman mini skirt, a white T-shirt and a black leather jacket around her waist.
Since its founding in 2008, travel has been central to L’AGENCE’s design ethos
Over the years, L’agence has gained quite a celebrity fan base and many of them came out to support this season
Brand ambassador Brooks Nader attended in a black, fitted mini dress by L’agence
For the LA-based brand, ‘Return to The Plaza’ represents a sense of familiarity and homecoming, but also the joy of travel and new experiences
After opening its first international stores earlier this year, L’AGENCE is now interpreting its signature Californian-meets-Parisian aesthetic from a broader perspective.
With a new store and showroom in Seoul, Spring ’25 invites the customer on a journey around the world.
Kimono sleeves and cherry blossom prints nod to Tokyo; dragons and button closures pay homage to Beijing, while soft coats, tailored tweeds and fitted dresses transport us back to California and Paris.
But this season – following the opening of a denim bar in Beverly Hills – the classic trousers aren’t your average five-pocket jeans.
A striking example is the crystal-decorated, wide legs in combination with a matching trench coat.
For the LA-based brand, ‘Return to The Plaza’ represents a sense of familiarity and homecoming, but also the joy of travel and new experiences.
What does Fashion Director Tara take with her to look her best when she travels?
‘You can NEVER go wrong with jeans, a T-shirt, a blazer, chic shoes and great accessories from L’AGENCE,’ she tells the Daily Mail.