Huge increase in women investing in gold – here’s how and 3 reasons why
- Gold seller BullionByPost has noticed a growing interest in the metal among women
- Company says there are three reasons why women are flocking to gold
According to experts, more women than ever are buying gold bars. This increase is partly due to growing confidence in investing.
The precious metal’s high prices, combined with political uncertainty, have led to an explosion of investment in gold.
Now, a British company that sells solid gold bars and coins to customers through the post has achieved record sales thanks to a sharp increase in female customers.
According to BullionByPost, women now make up a record 20 percent of its customer base, a 150 percent increase in the past four years.
As good as gold: Most investors opt for smaller gold bars, such as this 1g bar
According to the precious metals company, women chose gold for three main reasons:
1. Millennial and Gen Z women want to protect their money
BullionByPost said: ‘Generation Z and millennials are now thinking about the future and ways to protect their wealth as they become more financially independent and the wage gap closes.
‘In mixed households, women are also increasingly taking control of joint investments, unlike older generations, where this was traditionally the domain of men.’
2. Gold’s profile rises
According to gold experts, many women are being encouraged to invest in gold by female influencers on platforms such as TikTok and YouTube.
3. Women tend to invest conservatively
BullionByPost said: ‘Research has shown that women tend to be more conservative investors, taking less risk and generating better returns than men.
‘With precious metals, particularly gold, being seen as safe havens, low-risk investments, it appeals to that element of female investing. Women also prefer long-term investments rather than impulse buys, which fits perfectly with gold.’
Investing in gold is becoming increasingly popular among both men and women due to the ongoing unrest in the world. The precious metal is seen as a safe place to invest money in uncertain times.
The most popular gold bars sold today are smaller gold bars and coins.
According to BullionByPost, a 1g gold bar, roughly the size of a mobile phone SIM card, is worth around £60 and sales have increased by 340 percent over the past four years.
Meanwhile, a record 86 per cent of orders last year were under £2,000.
The average order value at BullionByPost is now around £1,400, less than a 1oz bar or coin. The top 10 most popular selling products are all 1oz or under.
The data is based on the sale of almost 50 tonnes of gold bars and coins worth £3bn, shipped to more than a quarter of a million customers in the UK over the past decade.
Pete Walden, Director of BullionByPost, said: ‘The rise of social media investment channels is helping young female investors find new sources of information and education within the investment industry that they can relate to, giving them more confidence in how to invest their money as they become more financially independent.
While there is still a gender gap in investing, the number of female investors across all asset classes has grown steadily in recent years.
Despite this, female investors often stay away from stock-related investments or assets such as cryptocurrencies due to the inherent risk, and are more attracted to the relative safety of cash ISAs and savings accounts.
‘This tendency to avoid risk may be a key reason why physical gold is attractive to female investors.’
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